We are a PR agency looking for a data scientist to help us establish a proprietary model to demonstrate ROI to clients.
There are two areas that we would like to explore in particular:
We would like to understand how reading an article about a business/brand impacts the ultimate decision on whether to buy from that brand/business the next time you are in the market for their services.
Much of our work is about reputation and brand-building. Rather than driving immediate sales, we generate media coverage in the hope that those who read it will be more likely to consider our client’s business and more inclined to choose their business over a competitor the next time that they come to buy.
Anecdotally, we know this works but we would like to explore whether there is a way to quantify the value that this brand-building PR brings to the bottom line.
We have an in-house team of researchers who can work alongside potential MeasureMatch partners on this challenge.
We are keen to create a formula (or range of formulas) that we can apply to our clients to establish the value that a positive or negative media article would have on their brand. For example, if there is a negative media article about X brand, how many customers will they lose on average? If they secure a positive media article in X newspaper, on average how many leads will that produce?
Key challenges are that our work is about brand-building and reputation, is rarely product-focused and is part of a wider marketing mix so tracking direct sales is not always easy.
We work with brands across a range of sectors and secure a variety of types of media coverage in a broad spread of titles so a one-size fits all formula may not be possible but would be our dream solution.
Frequently asked questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.
Why book consultants or consultancies via MeasureMatch?
It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.
Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services - MeasureMatch has pros you need. That just the very beginning of 1,000s of skills and services on-demand.
Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.
It's never been easier to find and book a consultant or consultancy to get important systems or data work done.
Which services can clients contract via the MeasureMatch marketplace platform?
The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early July 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.