Tom B
MEASUREMATCH EXPERT

Tom B

Customer Marketing & Technology Consultant / Strategist

Manchester, UK
Independent Consultant

About This MeasureMatch Expert

I am a lifecycle marketing, data and marketing technology consultant. My skills lie in my ability to map overarching business strategy to decision making, wether that be marketing technology choice, marketing technology optimisation, the development of multi-channel marketing automations / lifecycle strategies or the development of data, targeting and statistical modelling strategies. I recently held a project sponsor role for the deployment of Manchester United’s Salesforce Marketing Cloud and Data Warehousing stack and developed a new data strategy and lifecycle marketing strategy that drove record breaking results. Previously I spent 6.5 years, as a senior consultant / strategist at Digitas (formerly LBi), responsible for leading the delivery of CRM programs Globally (Strategy, People, Process and Technology). Consultancy projects included Lifecycle Marketing Strategy, Marketing Automation Strategy, Marketing Technology advisory, Personalisation, Digital Content Strategy, Data Strategy, Digital Strategy and CRM / Marketing Technology Optimisation. Clients included: Sony, Invesco, RBS, IKEA, Volvo, Coke, Etihad, Mr Green, Al Tayer, ADDC, MasterCard, J&J etc.

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Skills On-Demand

salesforce marketing cloud
Adobe Campaign
familiar with all marketing automation products
Salesforce
INFORMATICA
Data Strategy
Business Analysis
Requirements Gathering
Stakeholder Management
Business Case Development

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The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


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