About This MeasureMatch Expert
Rick is an expert in the field of measuring the impact of advertising. He has managed product/research teams at DoubleClick, Google, Marketing Evolution and Viant. He is the founder and moderator of the influential Research Wonks networking community for media researchers. He is also Vice Chair for the USA of I-COM, a global forum for data-driven marketers. A former Ad Age reporter and book author ("Net Results: Web Marketing that Works," and "Net Results.2: Best Practices for Web Marketing"), he served as Co-Chair of the IAB Research Committee and shared in winning a David Ogilvy from the Advertising Research Foundation, among other accomplishments. He lives in Brooklyn with his wife and son.Create a MeasureMatch Account
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