Rich F
MEASUREMATCH EXPERT

Rich F

Digital Web Analyst

Bournemouth, UK
Independent Consultant

About This MeasureMatch Expert

I am an experienced digital professional with many years of specific digital analytics experience primarily with Google Analytics, data studio and tag manager. If you aren't sure you can trust the data that you see in Google Analytics then an analytics audit is a great place to start, and I have carried these out for many small and large companies, including one of the uk's top 50 websites. How then do you understand what the data means? An insight audit will drill down into the data from multiple sources including GA as well as insight software to highlight anything causing you conversion issues. Now you know what the issues are and want to fix them? A/B testing (or conversion rate optimisation as the whole insight piece can be called) can help test and fix the issues and improve the performance of your website and your business. I understand the need to keep insight simple for it to have the greatest effect to a wide audience, and am experienced in presenting up to board-level. I have also carried out a number of training courses so I can also pass on a little of my knowledge we go along. If you need any further details about my experience or expertise, I would be happy to discuss and I look forward to us doing some good work together!

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Skills On-Demand

Google Analytics
Google Data Studio
hotjar
Web Analytics
Data Visualisation
A/B Testing
Conversion Rate Optimization (CRO)
Digital Strategy

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