Michaela B

Michaela B

Digital Analytics & Insights specialist

Altrincham, UK
Independent Consultant

About This MeasureMatch Expert

Collaborative analytics leader with deep analytics experience and a passion for how data led story-telling can drive the best commercial decisions. I can support your online decision-making with high value analytics outputs including: - Comprehensive website Performance Insights Packs to highlight quick performance wins as well as longer term opportunities for optimisation. As part of the pack I can review a range of areas, which depend on the nature of your business, your focus, data and tech available. - Cross-channel insights into your visitors’ quality and value, demographics, as well as competitor benchmarking (depending on your analytics infrastructure). Can highlight opportunities for marketing optimisation. - Deep dive into on-site behaviour by user segments relevant to your business. Depending on your data and tech, off-site customer behaviours, attributes and preferences may be incorporated (e.g. CRM, call tracking, customer surveys). Can be extremely valuable for informing communication, optimisation & personalisation strategies and in some cases for product development. - Content analysis helps better understand the popularity and value of different site sections, which can be used for example to inform content prioritisation for website re-design or A/B testing. - Detailed review of your purchase funnel and website flows sheds light on possible funnel leaks. Can highlight opportunities for optimising funnels to encourage visitors to complete actions on your website (e.g. purchase, sign-up). - General user pain points overview. Can reveal user experience issues you may not be aware of. - Insights into user behaviour by technology (e.g. device type, OS, etc.) can reveal issues that might be faced only by users of particular technologies. I also have extensive experience in designing and delivering: - Dashboards, which can help you stay on top of your most important KPIs and drive your digital strategies. - Other on-demand digital analytics outputs.

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Skills On-Demand

Google Analytics
Adobe Analytics
Web Analytics
digital insights
Data Visualisation
kpi and measurement frameworks

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Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services - MeasureMatch has pros you need. That just the very beginning of 1,000s of skills and services on-demand.

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The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

"MeasureMatch helped me to find the right analytics expertise to address some really important data collection and reporting challenges."


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