Michaela B

Michaela B

Digital Analytics & Insights specialist

Altrincham, UK
Independent Consultant

About This MeasureMatch Expert

Collaborative analytics leader with deep analytics experience and a passion for how data led story-telling can drive the best commercial decisions. I can support your online decision-making with high value analytics outputs including: - Comprehensive website Performance Insights Packs to highlight quick performance wins as well as longer term opportunities for optimisation. As part of the pack I can review a range of areas, which depend on the nature of your business, your focus, data and tech available. - Cross-channel insights into your visitors’ quality and value, demographics, as well as competitor benchmarking (depending on your analytics infrastructure). Can highlight opportunities for marketing optimisation. - Deep dive into on-site behaviour by user segments relevant to your business. Depending on your data and tech, off-site customer behaviours, attributes and preferences may be incorporated (e.g. CRM, call tracking, customer surveys). Can be extremely valuable for informing communication, optimisation & personalisation strategies and in some cases for product development. - Content analysis helps better understand the popularity and value of different site sections, which can be used for example to inform content prioritisation for website re-design or A/B testing. - Detailed review of your purchase funnel and website flows sheds light on possible funnel leaks. Can highlight opportunities for optimising funnels to encourage visitors to complete actions on your website (e.g. purchase, sign-up). - General user pain points overview. Can reveal user experience issues you may not be aware of. - Insights into user behaviour by technology (e.g. device type, OS, etc.) can reveal issues that might be faced only by users of particular technologies. I also have extensive experience in designing and delivering: - Dashboards, which can help you stay on top of your most important KPIs and drive your digital strategies. - Other on-demand digital analytics outputs.

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Tech Vendor Verifications

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Skills On-Demand

Google Analytics
Adobe Analytics
Web Analytics
digital insights
Data Visualisation
kpi and measurement frameworks

Frequently Asked Questions

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

-            Build data pipelines in Azure, AWS and Google Cloud

-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.

And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

Just 3 Steps To Get Important Systems & Data Work Done

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

"MeasureMatch helped me to find the right analytics expertise to address some really important data collection and reporting challenges."


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