Mercè C
MEASUREMATCH EXPERT

Mercè C

Founder & Managing Director

Alderley Edge, UK
Agency/Consultancy

About This MeasureMatch Expert

An innovative, successful, Chartered Marketer and former Marketing Director with a career history of developing marketing strategies, growing revenue and driving profitability, Mercè garnered a series of awards across a successful career including: Employee of the year 2013, Exceptional High Performer 2014, award winner 2015, talent programme 2016, board member in 2017 and founded Think Beyond Group in 2018. Whilst running a marketing department, Mercè increased marketing contribution by x3.44 without increasing marketing spend. Yes, that is more than 3 times the sales contribution from marketing without spending a penny more. Her strong strategic, business and digital marketing skills resulted in multiple examples of breakthrough thinking in marketing with both large enterprises and fast growing businesses seeking her counsel on marketing strategy, marketing plans, digital marketing, lead generation and much more. Mercè’s proven track record in running successful end-to-end, digital multi-touch programmes has created and accelerated revenue opportunities for both new and existing customers. Similarly, her development of customer-centric marketing strategies for multiple companies resulted in increased engagement with target audiences, improved customer advocacy and most importantly, more sales. At all times, Mercè is focused on results and driving revenue and ROI through lead generation, data analytics and inbound marketing – with deep domain expertise in marketing automation, CRM and social media. If you feel inspired by Mercè’s journey and want more sales, marketing that works, measured ROI, a flow of qualified leads, Chief Marketing Officer (CMO) / Marketing Director support or just a health check to assess where you are today, get in touch.

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Skills On-Demand

Crazyegg
Google Analytics
MailChimp
Marketo
Salesforce
Marketing Analytics
Marketing Technology
Market Research
Predictive Analytics
Digital Strategy

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The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


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Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Snowplow, Looker, Tableau and many other products, MeasureMatch has the skills.

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

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— STEPHANIE BALES, HEAD OF E-COMMERCE FOR KANO

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