Marc G
MEASUREMATCH EXPERT

Marc G

Digital Insights Consultant

London, UK
Independent Consultant

About This MeasureMatch Expert

True insight comes from asking the right questions. I bring distinguished and unconventional experience - from leading roles in pioneering digital media, marketing and ad tech organisations; to a leading role in the pioneering social entreprise movement. Along with this broad perspective and rich expertise, I bring a natural ability with numbers and creative problem solving, to help bring your most valuable insights to life and into action. Following a BA in Economics with French at Nottingham back in 2008, I've moved from analysing effective advertising (Analyst, Ipsos Mori); to developing the leading tool in audience measurement (comScore, Senior Analyst/Product Manager); to managing such insights for media planners and product designers (Senior Insights Manager, Somo Global); to piecing together the very core of the digital media landscape (Partner Marketing Manager, AdTruth/Experian). I have extensive knowledge of the digital media ecosystem, especially around data and insights. I've worked closely with Data Science teams, have a online degree from Stanford University in Databases, and am a whizz with bringing data to life - from sources like Google Analytics, and with tools like data visualisation software Tableau. Since 2015, I've had more hands on experience of what it takes (and what to avoid) to run a successful business - both as a freelance consultant, and as a social entrepreneur with my own project, Hackney Roots. My work in this space has led to becoming a board member of the Hackney Social Enterprise Partnership, and being shortlisted as Positive Change Hero in the national Foodism 100 Awards. So my two questions for you: 1) What is it you want to know? 2) Are you sure that's the right question?

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Skills On-Demand

Google Analytics
Tableau
comscore
Excel
Google Docs
Data Analysis
Media Planning Currencies
Strategic Planning
Ad Effectiveness Measurement
Strategic Partnerships

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The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

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On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

"MeasureMatch helped me to find the right analytics expertise to address some really important data collection and reporting challenges."

— STEPHANIE BALES, HEAD OF E-COMMERCE FOR KANO

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