Lisa W

Lisa W

Market Research / Innovation / Qualtrics Consultant

Naperville, IL, USA
Independent Consultant

About This MeasureMatch Expert

Consumer Insights & Analytics | Strategist | Thought Leader| Implementer Leading domestic/international customized research projects utilizing primary, syndicated, CRM, behavioral and social media data, integrating data sources to deliver a holistic understanding of consumer attitudes, needs and behaviors Wharton MBA with multi-sector Fortune 500 experience: CPG (Food, Beverages, Personal Care, Cleaning), Quick Service Restaurants, Higher Education, Consumer Durables (electronics / household products), Digital Entertainment, projects also in Healthcare / Insurance, Fitness Services, Non-profit, Social Media, et. al. Some Key Solution Areas include: * SaaS DIY survey programming (Qualtrics, et. al) * Brand Equity / Reputation Tracking * Sales / Promotion Performance * Shopper Insights / Voice of Customer/NPS * KPI Scorecard Creation and Analysis * Category Opportunity Assessment * Trends Identification / Frameworks * Segmentation / Pen Portraits * Innovation / Concept Development * Early Market Product Performance * Research / Data Synthesis Sample client engagements: ● Designed and implemented multi-division international Qualtrics NPS / voice of customer collection effort, including custom reporting platform ● Identified new sales trend insights via learning synthesis, combining historical learning and variety of sources ● Identified missed new product opportunities via a scan of past concepts for 7 categories ● Identified global packaging trends/options driving single-serve product growth ● Created NPS open-end feedback consumer theme tracking via SaaS tool ● Created customer segment pen portraits, prioritizing message and media strategy by segment Tools / Applications: Qualtrics/DIY survey tools, SPSS, MS Office, Gavagai (open end coding tool), Online Storage Platforms Data: IRI/Nielsen, NPD, Traqline, Competitrak, Salestrack, Client Data (shipments, POS, etc), Syndicated (Mintel, Euromonitor, et. al)

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Skills On-Demand

question pro
survey monkey
brand reputation tracking
Business Analytics
Business Intelligence
Customer Behavior Measurement

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