About This MeasureMatch Expert
Consumer Insights & Analytics | Strategist | Thought Leader| Implementer Leading domestic/international customized research projects utilizing primary, syndicated, CRM, behavioral and social media data, integrating data sources to deliver a holistic understanding of consumer attitudes, needs and behaviors Wharton MBA with multi-sector Fortune 500 experience: CPG (Food, Beverages, Personal Care, Cleaning), Quick Service Restaurants, Higher Education, Consumer Durables (electronics / household products), Digital Entertainment, projects also in Healthcare / Insurance, Fitness Services, Non-profit, Social Media, et. al. Some Key Solution Areas include: * SaaS DIY survey programming (Qualtrics, et. al) * Brand Equity / Reputation Tracking * Sales / Promotion Performance * Shopper Insights / Voice of Customer/NPS * KPI Scorecard Creation and Analysis * Category Opportunity Assessment * Trends Identification / Frameworks * Segmentation / Pen Portraits * Innovation / Concept Development * Early Market Product Performance * Research / Data Synthesis Sample client engagements: ● Designed and implemented multi-division international Qualtrics NPS / voice of customer collection effort, including custom reporting platform ● Identified new sales trend insights via learning synthesis, combining historical learning and variety of sources ● Identified missed new product opportunities via a scan of past concepts for 7 categories ● Identified global packaging trends/options driving single-serve product growth ● Created NPS open-end feedback consumer theme tracking via SaaS tool ● Created customer segment pen portraits, prioritizing message and media strategy by segment Tools / Applications: Qualtrics/DIY survey tools, SPSS, MS Office, Gavagai (open end coding tool), Online Storage Platforms Data: IRI/Nielsen, NPD, Traqline, Competitrak, Salestrack, Client Data (shipments, POS, etc), Syndicated (Mintel, Euromonitor, et. al)Create a MeasureMatch Account
Tech Vendor Verifications
Frequently Asked Questions
Does MeasureMatch quality control new service providers?
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
Why book consultants or consultancies via MeasureMatch?
It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, or they are invited by particpating technology vendors, we're seeing greater than 95% of contracts rated 5 full starts by clients (as of 1 November 2020).
Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services (CRM and marketing automation) - MeasureMatch has skills and pros you need.
3,000+ skills across around 4,000 systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.
You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even systems integrators - each armed with the skills to advance data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.
Which services can clients contract via the MeasureMatch marketplace platform?
The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early November 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
Who should sign up to MeasureMatch?
On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants.
On another side, the platform is for companies that need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
Lastly, the third entry point into MeasureMatch is for SaaS and enterprise software vendors to leverage a set of tools grow and deepen serice provider relationships.