Lisa W

Lisa W

Market Research / Innovation / Qualtrics Consultant

Naperville, IL, USA
Independent Consultant

About This MeasureMatch Expert

Consumer Insights & Analytics | Strategist | Thought Leader| Implementer Leading domestic/international customized research projects utilizing primary, syndicated, CRM, behavioral and social media data, integrating data sources to deliver a holistic understanding of consumer attitudes, needs and behaviors Wharton MBA with multi-sector Fortune 500 experience: CPG (Food, Beverages, Personal Care, Cleaning), Quick Service Restaurants, Higher Education, Consumer Durables (electronics / household products), Digital Entertainment, projects also in Healthcare / Insurance, Fitness Services, Non-profit, Social Media, et. al. Some Key Solution Areas include: * SaaS DIY survey programming (Qualtrics, et. al) * Brand Equity / Reputation Tracking * Sales / Promotion Performance * Shopper Insights / Voice of Customer/NPS * KPI Scorecard Creation and Analysis * Category Opportunity Assessment * Trends Identification / Frameworks * Segmentation / Pen Portraits * Innovation / Concept Development * Early Market Product Performance * Research / Data Synthesis Sample client engagements: ● Designed and implemented multi-division international Qualtrics NPS / voice of customer collection effort, including custom reporting platform ● Identified new sales trend insights via learning synthesis, combining historical learning and variety of sources ● Identified missed new product opportunities via a scan of past concepts for 7 categories ● Identified global packaging trends/options driving single-serve product growth ● Created NPS open-end feedback consumer theme tracking via SaaS tool ● Created customer segment pen portraits, prioritizing message and media strategy by segment Tools / Applications: Qualtrics/DIY survey tools, SPSS, MS Office, Gavagai (open end coding tool), Online Storage Platforms Data: IRI/Nielsen, NPD, Traqline, Competitrak, Salestrack, Client Data (shipments, POS, etc), Syndicated (Mintel, Euromonitor, et. al)

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Skills On-Demand

question pro
survey monkey
brand reputation tracking
Business Analytics
Business Intelligence
Customer Behavior Measurement

Frequently Asked Questions

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

-            Build data pipelines in Azure, AWS and Google Cloud

-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.

And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

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