Lisa W
MEASUREMATCH EXPERT

Lisa W

Market Research / Innovation / Qualtrics Consultant

Naperville, IL, USA
Independent Consultant

About This MeasureMatch Expert

Consumer Insights & Analytics | Strategist | Thought Leader| Implementer Leading domestic/international customized research projects utilizing primary, syndicated, CRM, behavioral and social media data, integrating data sources to deliver a holistic understanding of consumer attitudes, needs and behaviors Wharton MBA with multi-sector Fortune 500 experience: CPG (Food, Beverages, Personal Care, Cleaning), Quick Service Restaurants, Higher Education, Consumer Durables (electronics / household products), Digital Entertainment, projects also in Healthcare / Insurance, Fitness Services, Non-profit, Social Media, et. al. Some Key Solution Areas include: * SaaS DIY survey programming (Qualtrics, et. al) * Brand Equity / Reputation Tracking * Sales / Promotion Performance * Shopper Insights / Voice of Customer/NPS * KPI Scorecard Creation and Analysis * Category Opportunity Assessment * Trends Identification / Frameworks * Segmentation / Pen Portraits * Innovation / Concept Development * Early Market Product Performance * Research / Data Synthesis Sample client engagements: ● Designed and implemented multi-division international Qualtrics NPS / voice of customer collection effort, including custom reporting platform ● Identified new sales trend insights via learning synthesis, combining historical learning and variety of sources ● Identified missed new product opportunities via a scan of past concepts for 7 categories ● Identified global packaging trends/options driving single-serve product growth ● Created NPS open-end feedback consumer theme tracking via SaaS tool ● Created customer segment pen portraits, prioritizing message and media strategy by segment Tools / Applications: Qualtrics/DIY survey tools, SPSS, MS Office, Gavagai (open end coding tool), Online Storage Platforms Data: IRI/Nielsen, NPD, Traqline, Competitrak, Salestrack, Client Data (shipments, POS, etc), Syndicated (Mintel, Euromonitor, et. al)

Create a MeasureMatch Account

Tech Vendor Verifications

No items found.

Skills On-Demand

Qualtrics
confirmit
question pro
SPSS
survey monkey
brand reputation tracking
Business Analytics
Business Intelligence
analytics
Customer Behavior Measurement

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Which services can clients contract via the MeasureMatch marketplace platform?

The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Who should sign up to MeasureMatch?

On one side, MeasureMatch is for independent consultancies, agencies, systems integrators and independent consultants with outstanding technology, data or analytics skills and experience to provide services. On the other, the platform is for companies that need to solve, address and advance marketing, commerce, customer experience technology & data challenges, and they are open to embracing service providers located anywhere across the globe via the MeasureMatch marketplace platform.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.

Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Snowplow, Looker, Tableau and many other products, MeasureMatch has the skills.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Here's how to book a consultant or consultancy on-demand.

1
Create a free account
2
Submit a project
3
Lock in a contract and get to work
Get Started Free
Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

"MeasureMatch helped me to find the right analytics expertise to address some really important data collection and reporting challenges."

— STEPHANIE BALES, HEAD OF E-COMMERCE FOR KANO

An On-Demand Global Network

Access a global network of 2,000+ amazing, independent practitioners and enormously talented agencies & consultancies. 

In over 50 countries around the globe (and growing). It's never been easier to find and add an invaluable service partner to your team to execute important tech & data project work.

MeasureMatch Experts are trusted by organizations like these:
BarclaysToyotaNikeHavas MediaTescoSamsung

Convinced? Let's go.

Sign up today and get access to our entire pool of vetted data & tech Experts.