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Seasoned data-driven, Danish Digital Award-winning marketer, and a member of 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 (𝗗𝗔𝗔) as well as the 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗲 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 (𝗜𝗜𝗕𝗔) I have twenty years of experience in digital marketing, tourism marketing, eCommerce optimisation (webshops, online booking, and two-sided marketplaces), and Growth Hacking Marketing. 𝗘𝘅𝗽𝗲𝗿𝘁 𝗠𝗲𝗺𝗯𝗲𝗿 of the 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗧𝗵𝗶𝗻𝗸 𝗧𝗮𝗻𝗸. Member of 𝗜𝗻𝘃𝗶𝗼 - the Danish 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 During my career, I have: • Met online 𝗴𝗿𝗼𝘄𝘁𝗵 𝗴𝗼𝗮𝗹𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟭 𝗶𝗻 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟬𝟭𝟵 • At VisitVestsjælland: reached the 𝟮𝟬𝟮𝟬 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻𝗼𝘃𝗲𝗿 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗺𝗶𝗱-𝟮𝟬𝟭𝟲 • 𝗛𝗶𝗿𝗲𝗱, 𝘁𝗿𝗮𝗶𝗻𝗲𝗱, 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝗮 𝘁𝗲𝗮𝗺 dedicated digital marketing • 𝗪𝗼𝗻 𝗮 𝗦𝗶𝗹𝘃𝗲𝗿 𝗮𝘄𝗮𝗿𝗱 𝗮𝘁 𝘁𝗵𝗲 𝗗𝗮𝗻𝗶𝘀𝗵 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝘄𝗮𝗿𝗱𝘀 with the ’The World’s Most Relaxing Film.’ • Developed and executed 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗯𝗼𝘁𝗵 𝗕𝟮𝗕 𝗮𝗻𝗱 𝗕𝟮𝗖 • Increased traffic to VisitVestsjaelland.dk with more than +𝟰𝟬𝟬 % • Improved the conversion rate for online sales with +𝟭𝟵𝟮 % • Lowered the OTA share of online bookings with -𝟯𝟳 % • Raise the conversion rate for direct online bookings with +𝟴𝟵 % 𝗧𝗢𝗢𝗟𝗦 𝗣𝗶 𝗗𝗮𝘁𝗮𝗺𝗲𝘁𝗿𝗶𝗰𝘀 (𝗔𝗴𝗲𝗻𝗰𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿), SearchMetrics, 𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗼𝗿 𝗦𝗲𝗮𝗿𝗰𝗵𝗹𝗶𝗴𝗵𝘁 (𝗔𝗴𝗲𝗻𝗰𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿), 𝗦𝗘𝗠𝗿𝘂𝘀𝗵 (𝗔𝗴𝗲𝗻𝗰𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿), MailChimp, Emarketeer.com, Microsoft Power BI, SEO Powersuite, Screaming Frog, Raven, 𝗗𝗲𝗲𝗽𝗖𝗿𝗮𝘄𝗹 (𝗔𝗴𝗲𝗻𝗰𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿), Facebook Business Manager, Google Data Studio, Cyfe, 𝗦𝗲𝗴𝗺𝗲𝗻𝘁.𝗶𝗼 (𝗔𝗴𝗲𝗻𝗰𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿), 𝗙𝗶𝘃𝗲𝘁𝗿𝗮𝗻 (𝗔𝗴𝗲𝗻𝗰𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿), Amplitude
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