James S
MEASUREMATCH EXPERT

James S

Data Strategy Consultant

Sydney NSW, Australia
Independent Consultant

About This MeasureMatch Expert

I have been working in marketing and data for over 7 years starting in advising retailers on their digital performance through Google Analytics and Tableau visualisations on their online catalogue performance I soon realised the power of using Data to drive decision making. Then moving into a data consultancy, selling and managing GA 360 enterprise solutions to clients across Australia in the financial, food and beverage as well as insurance and retail space including working on custom attribution modelling projects I soon realised that there existed a gap in the market. Whilst technical expertise are found more and more in outsourced environments and companies are bringing it internally there exists a lack of understanding of how to bring together technical expertise to meet business objectives, particularly in the realm of data analytics. This ever widening gap is leading to increased wastage on spend and underutilisation of existing technologies. The main value comes from translating business requirements to meaningful technical implementations and then getting customers to utilise whatever has been implemented through training and thorough understanding. I believe there is a missing human element in understanding individuals and their pain points that is often overlooked in any implementation which I see as an industry trend in SME's and enterprises across Australia. Since starting my own consultancy in 2017 I have worked with various companies in the SME an enterprise space from government, food and beverage, non for profit, e-sports, online betting and retail to not only help overcome this problem but also to help them better understand their customer behaviour and improve their service offering using data gathered from their Google Analytics platform and surrounding databases. My aim is to improve peoples lives through the ethical use of data by enabling businesses to better meet their needs of their customers

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Skills On-Demand

Google Analytics
Google Analytics 360
Google Optimize
Google Data Studio
Web Analytics
Web Analytics Implementation
Measurement Strategy
ad effectiveness measurement
Customer Behavior Measurement

Frequently Asked Questions

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

-            Build data pipelines in Azure, AWS and Google Cloud

-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.

And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

Just 3 Steps To Get Important Systems & Data Work Done

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

"MeasureMatch helped me to find the right analytics expertise to address some really important data collection and reporting challenges."

— STEPHANIE BALES, HEAD OF E-COMMERCE FOR KANO

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