To sum up my core strengths and skill sets, I have strong hands on experience in digital marketing and data visualization and analysis. I am also an experienced marketing performance analyst. During my past experience, I worked within fast-paced marketing and technology environments on both agency and client side. Working with marketing, data and technology teams stakeholders at all levels including C-level executives. In my early career days, I worked at top international advertising and communication agencies such as Publicis Group and Wunderman. In both agencies I was heading the digital divisions and project lead on all projects. My roles required ongoing strategic planning, team building and management, business development and account management. The diversity of these agencies client base provided me with vast exposure to international and regional brands across multiple markets and industries. In my last role on agency side, between 2006 and 2011, I was responsible for the setup and management of one of the first award winning integrated digital marketing groups in the MENA region. Moving to client side to head up marketing divisions, my new duties and responsibilities required being more businesses and performance focused, where I was also responsible for business intelligence and performance. My passion for mathematics and educational background in manufacturing engineering kicked in, allowing me to embrace and adopt a systematic and scientific approach to my work. Areas where I felt I have excelled in covers performance optimization, customer life-cycle and attribution modeling, ROI & revenue analysis, customer LTV value and cohort analysis.Create a MeasureMatch Account
The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:
- Select and deploy a data warehouse solutions like Snowflake, BigQuery and others
- Set up dashboards in Power BI, Tableau or Google Data Studio
- Power customer data collection using RudderStack, Segment, Tealium or similar
- Implement product analytics solutions like Mixpanel or Amplitude
- Build data pipelines in Azure, AWS and Google Cloud
- Transform data using dbt, Fivetran and similar
- Plus heaps of data & analytics services reaching into complex AI/ML initiatives
The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.
Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.
It's easy and incredibly fast to find and book an incredibly valuable professional services partners through the MeasureMatch marketplace platform.
And, because we handpick and screen all service provider applicants, or they are invited by technology vendors participating in the MeasureMatch Partner Exchange, we're seeing more than 95% of contracts rated 5 full starts by clients (as of September 2023).
Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.
3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.
You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.
On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of cloud software systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.
On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.
The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.
"MeasureMatch helped me to find the right analytics expertise to address some really important data collection and reporting challenges."
In over 50 countries around the globe (and growing). It's never been easier to find and add an invaluable service partner to your team to execute important tech & data project work.
Sign up today and get access to our entire pool of vetted data & tech Experts.