Hisham F
MEASUREMATCH EXPERT

Hisham F

Marketing & Web Analytics

London, UK
Independent Consultant

About This MeasureMatch Expert

To sum up my core strengths and skill sets, I have strong hands on experience in digital marketing and data visualization and analysis. I am also an experienced marketing performance analyst. During my past experience, I worked within fast-paced marketing and technology environments on both agency and client side. Working with marketing, data and technology teams stakeholders at all levels including C-level executives. In my early career days, I worked at top international advertising and communication agencies such as Publicis Group and Wunderman. In both agencies I was heading the digital divisions and project lead on all projects. My roles required ongoing strategic planning, team building and management, business development and account management. The diversity of these agencies client base provided me with vast exposure to international and regional brands across multiple markets and industries. In my last role on agency side, between 2006 and 2011, I was responsible for the setup and management of one of the first award winning integrated digital marketing groups in the MENA region. Moving to client side to head up marketing divisions, my new duties and responsibilities required being more businesses and performance focused, where I was also responsible for business intelligence and performance. My passion for mathematics and educational background in manufacturing engineering kicked in, allowing me to embrace and adopt a systematic and scientific approach to my work. Areas where I felt I have excelled in covers performance optimization, customer life-cycle and attribution modeling, ROI & revenue analysis, customer LTV value and cohort analysis.

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Skills On-Demand

Power BI
Google Analytics
Google Data Studio
clicktale
MailChimp
Web Analytics
Data Analysis
Marketing Analytics
Marketing Technology
Conversion Rate Optimization (CRO)

Frequently Asked Questions

Does MeasureMatch quality control new service providers?

Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early November 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, or they are invited by particpating technology vendors, we're seeing greater than 95% of contracts rated 5 full starts by clients (as of 1 August 2021).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services (CRM and marketing automation) - MeasureMatch has the skills and pros you need.

3,000+ skills across around 5,000 systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even systems integrators - each armed with the skills to advance data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

On another side, with a Service Provider account, MeasureMatch is for consultancies, agencies, system integrators and independent consultants to provide exceptional systems & data professional services.

The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success and to accelerate revenue.

Just 3 Steps To Get Important Systems & Data Work Done

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

"MeasureMatch helped me to find the right analytics expertise to address some really important data collection and reporting challenges."

— STEPHANIE BALES, HEAD OF E-COMMERCE FOR KANO

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