Hisham F
MEASUREMATCH EXPERT

Hisham F

Marketing & Web Analytics

London, UK
Independent Consultant

About This MeasureMatch Expert

To sum up my core strengths and skill sets, I have strong hands on experience in digital marketing and data visualization and analysis. I am also an experienced marketing performance analyst. During my past experience, I worked within fast-paced marketing and technology environments on both agency and client side. Working with marketing, data and technology teams stakeholders at all levels including C-level executives. In my early career days, I worked at top international advertising and communication agencies such as Publicis Group and Wunderman. In both agencies I was heading the digital divisions and project lead on all projects. My roles required ongoing strategic planning, team building and management, business development and account management. The diversity of these agencies client base provided me with vast exposure to international and regional brands across multiple markets and industries. In my last role on agency side, between 2006 and 2011, I was responsible for the setup and management of one of the first award winning integrated digital marketing groups in the MENA region. Moving to client side to head up marketing divisions, my new duties and responsibilities required being more businesses and performance focused, where I was also responsible for business intelligence and performance. My passion for mathematics and educational background in manufacturing engineering kicked in, allowing me to embrace and adopt a systematic and scientific approach to my work. Areas where I felt I have excelled in covers performance optimization, customer life-cycle and attribution modeling, ROI & revenue analysis, customer LTV value and cohort analysis.

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Skills On-Demand

Power BI
Google Analytics
Google Data Studio
clicktale
MailChimp
Web Analytics
Data Analysis
Marketing Analytics
Marketing Technology
Conversion Rate Optimization (CRO)

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

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