Craig S
MEASUREMATCH EXPERT

Craig S

Co-Founder

Portland, OR, USA
Agency/Consultancy

About This MeasureMatch Expert

We help businesses grow revenue through smarter marketing efforts across their entire customer life cycle. Decide The CDP landscape is complicated, and choosing the right provider is a critical decision. We are seasoned veterans of buying, deploying and operating CDP technologies, and can help you craft the right use cases, structure RFPs, & evaluate vendors. Implement Taking reams of valuable customer data and compressing it into a CDP in a 30-90 day onboarding is a daunting task for companies who take on the challenge. Our use case-driven approach to implementation will get you to rapid value on the right CDP. Additionally, we can help with key data feeds upstream of the CDP that will help you optimize the new technology within your marketing & customer experiences. Operate For years, marketers & companies have sought a single customer view. Many are surprised that once they have it, the problem shifts. If you have a single customer view, but your channel managers are the ones to act on it, who owns the audience? Actable’s Managed Service offering gives you an owner for the rollout of your CDP, better adoption within your marketing channels, and better audiences to target. Optimize Having a single customer view with a customer data platform is a huge advantage over your competitors. However, your data is often limited to what you can collect. You may be missing key demographic enrichments. Furthermore, the rollout of data science in your audiences is often a bottleneck to CDP adoption. Our Optimize offering can help you to gain access to more data about your users and better usage of custom ML models to help move customers down their journey with you. Learn Our business intelligence solutions give you critical insight into customer journey, customer value, and cross-channel behaviors across the customer lifecycle.

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Skills On-Demand

lytics
mParticle
Tealium
Segment
blueconic
Web Analytics
Digital Strategy
Digital Transformation
Salesforce
CDP

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

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