Chris F
MEASUREMATCH EXPERT

Chris F

The Experimentation & CRO enablement Company

Vancouver, BC, Canada
Agency/Consultancy

About This MeasureMatch Expert

Chris launched the company in 2007 with the vision of a different kind of digital agency. One where results matter more than awards. Where we prove the value we bring to clients every day. Where we find solutions to challenges and don’t give up until we do. When our first batch of clients included organizations like Tourism British Columbia, SAP and Google, we knew we were on to something big. And we’ve continued to grow ever since. We began with a simple idea to dramatically improve conversion rates and revenue for our clients through scientific website testing. We have now developed that idea into a highly refined Conversion Optimization System that delivers consistent conversion rate and revenue improvement for clients in all industries, for all audiences and from any location. Google was, in fact, a big player in helping us refine our system. They were one of our biggest clients in the early years, testing and refining our system with pure volume. (By the way, when Google asks, “Can you scale?” they mean it!) Using our Infinity Optimization Process™, we deliver powerful A/B/n split tests and Multivariate testing as the crucible for marketing decision-making. As a result, WiderFunnel clients consistently see conversion rate lift of between 10% and 700%, and more! Cycling between two phases, Explore and Validate, the Infinity Optimization Process™ is iterative and leads to continuous growth and insight for our clients. The Explore phase centers around data-collection and the Validate phase proves which ideas generated in Explore work and how they work best in real life scenarios.

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Skills On-Demand

Optimizely
Adobe Target
VWO
google optimize
Adobe Analytics
A/B Testing
Conversion Optimization
Conversion Rate Optimization (CRO)
Customer Experience Optimization
Customer Behavior Measurement

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

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