Anil U
MEASUREMATCH EXPERT

Anil U

Digital Tag Management, Digital Analytics & Data Management

Sydney NSW, Australia
Independent Consultant

About This MeasureMatch Expert

Digital Analytics &amp; Tag Management:<br /> I help implement Adobe analytics across various web, mobile, native apps, single page apps, Progressive Web App, Voice Search, AMP pages and iOT applications.<br /> Work with various teams to create a multi-channel analytics integration ( Web, Mobile App, Kiosk, Branch, Customer Contact Centre).<br /> Architect an enterprise wide data layer to help organisation create a single source of behavioural data across various web properties, this in turn is used by various tools and technologies (Adobe Analytics, Adobe DTM, Third party marketing tags) to capture data and enhance user experience.<br /> <br /> Data Management Platform:<br /> Implement Adobe Audience Manager across (in conjunction with Adobe Analytics) web and mobile web properties.<br /> Work closely with various data owners for Data Integration, Data Reconciliation, Data Management to help create DMP user profile with multiple data dimensions.<br /> Work closely with Product Portfolio and Digital Marketing teams to Create, Validate and Qualify audiences for Personalisation Marketing campaigns.<br /> <br /> Analytics Reporting, Visualization &amp; Data Insights:<br /> Work with business teams to validate reporting requirement, create custom dashboards using adobe analytics workspace.<br /> Work with design, business and marketing teams for advanced data reporting and analysis.

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Tech Vendor Verifications

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Skills On-Demand

Adobe Analytics
Adobe Dynamic Tag Management
Adobe Target
Adobe Audience Manager
Data Management Platforms
Data Layer
Data Visualization
Web Analytics Implementation
Tag Management

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Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early November 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

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It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, or they are invited by particpating technology vendors, we're seeing greater than 95% of contracts rated 5 full starts by clients (as of 1 August 2021).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services (CRM and marketing automation) - MeasureMatch has the skills and pros you need.

3,000+ skills across around 5,000 systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even systems integrators - each armed with the skills to advance data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

On one side, through a Client account, the platform is for business leaders who need to solve for, address and advance any number of systems and/or data challenges, and they are open to embracing service providers located anywhere across the globe to get the work done.

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

"MeasureMatch helped me to find the right analytics expertise to address some really important data collection and reporting challenges."

— STEPHANIE BALES, HEAD OF E-COMMERCE FOR KANO

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