Anil U
MEASUREMATCH EXPERT

Anil U

Digital Tag Management, Digital Analytics & Data Management

Sydney NSW, Australia
Independent Consultant

About This MeasureMatch Expert

Digital Analytics &amp; Tag Management:<br /> I help implement Adobe analytics across various web, mobile, native apps, single page apps, Progressive Web App, Voice Search, AMP pages and iOT applications.<br /> Work with various teams to create a multi-channel analytics integration ( Web, Mobile App, Kiosk, Branch, Customer Contact Centre).<br /> Architect an enterprise wide data layer to help organisation create a single source of behavioural data across various web properties, this in turn is used by various tools and technologies (Adobe Analytics, Adobe DTM, Third party marketing tags) to capture data and enhance user experience.<br /> <br /> Data Management Platform:<br /> Implement Adobe Audience Manager across (in conjunction with Adobe Analytics) web and mobile web properties.<br /> Work closely with various data owners for Data Integration, Data Reconciliation, Data Management to help create DMP user profile with multiple data dimensions.<br /> Work closely with Product Portfolio and Digital Marketing teams to Create, Validate and Qualify audiences for Personalisation Marketing campaigns.<br /> <br /> Analytics Reporting, Visualization &amp; Data Insights:<br /> Work with business teams to validate reporting requirement, create custom dashboards using adobe analytics workspace.<br /> Work with design, business and marketing teams for advanced data reporting and analysis.

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Tech Vendor Verifications

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Skills On-Demand

Adobe Analytics
Adobe Dynamic Tag Management
Adobe Target
Adobe Audience Manager
Data Management Platforms
Data Layer
Data Visualization
Web Analytics Implementation
Tag Management

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

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