Alexandros P
MEASUREMATCH EXPERT

Alexandros P

Applied data science in the Google Marketing Ecosystem

Thessaloniki, Greece
Independent Consultant

About This MeasureMatch Expert

I am an experienced consultant in marketing analytics and data science, helping conversion-driven digital businesses make informed marketing decisions. I previously worked at Google Ireland as a digital marketing consultant for travel clients in EMEA. After transitioning into data analytics, I worked for consumer-focused tech startups in Ireland and the UK as a member of marketing as well as product and engineering teams. As an independent consultant now I help businesses grow digitally - by enabling them to work better with their marketing and customer data: from answering factual questions, to exploring relationships, discovering patters, making a case for a decision or automating a process. With 10 years of experience working with the Google marketing stack both as marketer and analyst, I am in position to help in areas such as the following: -Conversion/traffic/revenue modelling -Customer journey analytics / consumer behaviour analysis/conversion funnel analysis. -Search query and keyword analytics for SEO/SEM -Custom dashboard design and implementation -Predictive analytics and forecasting -Marketing automation Results after completing projects include: ROI improvements, identification of new opportunities and time-saving automation. I work best with conversion-driven digital businesses. My projects are typically for consumer-focused startups and growing businesses looking for growth across multiple regions/markets/languages. They recognise the potential of data and analytics for better marketing but don't always have the resources available to run a fully fledged data science operation. Are you one of these ? If so I look forward to speaking to you.

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Skills On-Demand

Google Analytics
Google Adwords
Tableau
Data Analysis
Data Mining
Data Science
Dashboard Development
Predictive Analytics

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