Alexandros P
MEASUREMATCH EXPERT

Alexandros P

Applied data science in the Google Marketing Ecosystem

Thessaloniki, Greece
Independent Consultant

About This MeasureMatch Expert

I am an experienced consultant in marketing analytics and data science, helping conversion-driven digital businesses make informed marketing decisions. I previously worked at Google Ireland as a digital marketing consultant for travel clients in EMEA. After transitioning into data analytics, I worked for consumer-focused tech startups in Ireland and the UK as a member of marketing as well as product and engineering teams. As an independent consultant now I help businesses grow digitally - by enabling them to work better with their marketing and customer data: from answering factual questions, to exploring relationships, discovering patters, making a case for a decision or automating a process. With 10 years of experience working with the Google marketing stack both as marketer and analyst, I am in position to help in areas such as the following: -Conversion/traffic/revenue modelling -Customer journey analytics / consumer behaviour analysis/conversion funnel analysis. -Search query and keyword analytics for SEO/SEM -Custom dashboard design and implementation -Predictive analytics and forecasting -Marketing automation Results after completing projects include: ROI improvements, identification of new opportunities and time-saving automation. I work best with conversion-driven digital businesses. My projects are typically for consumer-focused startups and growing businesses looking for growth across multiple regions/markets/languages. They recognise the potential of data and analytics for better marketing but don't always have the resources available to run a fully fledged data science operation. Are you one of these ? If so I look forward to speaking to you.

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Skills On-Demand

Google Analytics
Google Adwords
Tableau
Data Analysis
Data Mining
Data Science
Dashboard Development
Predictive Analytics

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Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network execute important systems and data project work including, but not limited to:

-            Select and deploy a data warehouse solutions like Snowflake, BigQuery and others

-            Set up dashboards in Power BI, Tableau or Google Data Studio

-            Power customer data collection using RudderStack, Segment, Tealium or similar

-            Implement product analytics solutions like Mixpanel or Amplitude

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-            Transform data using dbt, Fivetran and similar

-            Plus heaps of data & analytics services reaching into complex AI/ML initiatives


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

Why book consultants or consultancies via MeasureMatch?

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Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you need - to name a few in one of our most popular services categories (CRM & Marketing Automation), MeasureMatch has the skills and pros you need.

3,000+ skills across 10,000+ systems & data services professionals are accessible via the MeasureMatch marketplace and partnerships platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even system integrators, each armed with the skills to advance customer and product data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Who should sign up to MeasureMatch?

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The third entry point into MeasureMatch, the Partner Exchange, is for SaaS and enterprise software vendors, and a growing number of other types of organizations, to use a set of tools grow and deepen service provider relationships for customer success, go-to-market partnerships, and more.

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Every one of the MeasureMatch network of service providers has been through a stringent application process, including an interview to ensure relevance of Service providers and quality of delivery. And each is fully aware of the how the platform works, including the commercial framework.

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

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