Alex V
MEASUREMATCH EXPERT

Alex V

Econometrician (Media/Marketing ROI specialist)

London, UK
Independent Consultant

About This MeasureMatch Expert

I have over a decades experience in Econometrics (MMM) and have built models for US, UK, APAC and EMEA clients. I have worked in multiple sectors, from FMCG, CPG, Pharma, Healthcare, Tech, Finance, Auto, Telecoms and more. I have also worked on clients ranging from blue chip to small niche start ups. My employment history has involved long stints in creative, media and PR/comms agencies, leaving me with a holistic view of the marketing spectrum that allows me to build better models that encapsulates more of a clients marketing universe. Although my core skill-set is in econometrics, I also have experience in other techniques and I am able to be creative with the solutions I develop to deliver the best possible result for my clients.

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Skills On-Demand

Econometrics
ROI Reporting
ad effectiveness measurement
EViews

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

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