Not every change is an improvement but every improvment is a change!
Originally from Berlin I started my Online Marketing career in a startup in Berlin where I mostly did performance marketing. However, I quickly grew fond of Google Tag Manager and the tracking/measurement world which enabled me do optimize my facebook and google campaigns even better. I then followed my love to Switzerland and worked for a well known SEM Agency (Agency of the year 2017 in Switzerland).
Now I am working with clients to improve their tracking and their performance marketing campaigns. It gives me great joy to see things working out for my clients especially when they turn insights into action and profit.