Aaron M

Consultancy
  •  
Philadelphia, PA, USA

With nearly 20 years of online marketing industry experience, Aaron is one of the early pioneers of tag-based web analytics. He co-founded and sold a website traffic tracking and reporting software service called Sitegauge to Kohlberg Kravis & Roberts in 2000, and has led web analytics initiatives in senior internet marketing management roles at companies like KPMG, EF Language, Fidelity, DuPont and Comcast, where he was head of e-commerce and web operations. In 2008 Aaron launched MaassMedia, an independent digital analytics consulting firm based in Philadelphia, where he is currently CEO. Together, he and his team of solution engineers, strategic business analysts and data scientists help clients develop and implement improvements to their digital analytics capabilities that improve the customer experience, generate insights and maximize revenue. 

Aaron

 is available on-demand

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Solutions & Advisory Skills

Marketing Analytics
Domo
Digital Transformation
Predictive Analytics
Data Analysis

Tools & Technology Expertise

Adobe Analytics
Adobe Target
Tableau
Domo
Google Data Studio

Education

B.A.

Cornell University
Jan 1993 - May 1995
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