CASE STUDY

Read about how Syneos Health turned to the MeasureMatch marketplace to boost digital analytics delivery capability fast.

Syneos Health sourced an extra pair of expert hands for Adobe Analytics and related insight project work.

About Syneos Health

Syneos Health is a best-in-class consultancy of experts, supporting healthcare brands across the globe to transform their ideas into reality. The 13,000 strong organisation brings business strategy to science and scientific expertise to business across 70 countries; in partnership with some of the most innovative companies in the world.

The Challenges

Group European Talent Acquisition Manager Kayleigh McDonald needed an analytics specialist for the digital delivery team pronto. Specifically, she needed someone to create, implement and test Adobe Analytics for customer experience analytics and marketing campaign performance tracking. Client reporting was especially important to develop and advance.

The Solution

Following a recommendation, Kayleigh applied for a MeasureMatch Client account and she submitted a Project brief, which was refined with bespoke support from the MeasureMatch team. The brief was then released to relevant experts (consultants and consultancies) across the MeasureMatch global network. Kayleigh received Expressions of Interest (EOIs or introductory pitches) from several digital analytics professionals within minutes. Within a week, and after a couple of discovery, scoping and pricing conversations, a consultant was selected to enter into a 3-month service agreement, and they got to work - all seamlessly via the MeasureMatch platform.

The Result

The engagement was so successful after the the initial three month period, Kayleigh extended the contract for another month. We take great pride in the way we screen and onboard consultants, consultancies, agencies and systems integrators in our service provider network. Only the most relevant are interviewed, and we screen out all FTEs looking for side project/side gig work. This rigorous process ensures that clients like Kayleigh have nothing less than an excellent MeasureMatch experience.

Kayleigh McDonald, European Talent Acquisition Manager at Syneos Health
“As a Talent Manager I am often asked to find interim resource quickly. MeasureMatch proved an invaluable, agile route to securing an expert professional who can otherwise be really tricky and very time-consuming to find.”

Frequently Asked Questions

Still not quite sure how it all works? Check out these clarifying questions.

Why book consultants or consultancies via MeasureMatch?

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It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.

Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Snowplow, Looker, Tableau and many other products, MeasureMatch has the skills.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Which services can clients contract via the MeasureMatch marketplace platform?

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The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

What is the MeasureMatch backstory?

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Founded by digital agency and technology veteran James Sandoval in 2016, MeasureMatch was developed to help businesses address growing digital & data skills gaps by providing direct, on-demand access to independent consultants and consultancies armed with the right skills to execute marketing, commerce and customer experience systems & data projects fast.

Access a global network of 1,000+ amazing, vetted consultants & consultancies. On-demand.

In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.

Ready to get unbelievably agile?

Sign up and book a pro today.