CASE STUDY

Read about how Syneos Health easily used the MeasureMatch service to boost their digital analytics delivery capability

Syneos Health tapped into MeasureMatch to source an extra pair of expert hands for Adobe Analytics system and related insight work

How MeasureMatch Works

About Syneos Health

Syneos Health is a best-in-class consultancy of experts, supporting healthcare brands across the globe to transform their ideas into reality. The 13,000 strong organisation brings business strategy to science and scientific expertise to business across 70 countries; in partnership with some of the most innovative companies in the world.

The Challenges

Group European Talent Acquisition Manager Kayleigh McDonald connected with MeasureMatch to communicate the need for increased resource within Syneos Health’s digital delivery team; focused on creating, implementing and testing site-side and campaign tracking and supporting the delivery of Syneos Health client reporting, both directly and through dashboard tools.

The Solution

Following a recommendation, Kayleigh signed up for a MeasureMatch Buyer account and submitted a Project brief, which was refined with bespoke support from the MeasureMatch team. Distributed to relevant consultants across the MeasureMatch global network, Experts quickly responded to leave Expressions of Interest (pitches) and a digital analytics Expert was selected to enter into a service agreement and get to work, all seamlessly via the MeasureMatch platform.

The Result

Syneos Health were successfully MeasureMatched! After the initial three month agreement, Kayleigh extended the contract with the MeasureMatch Expert for a further month. MeasureMatch takes great pride in the way it screens Experts; each consultant and consultancy is interviewed & vetted so we can ensure clients like Kayleigh are more than satisfied with the quality of their experience.

Kayleigh McDonald, European Talent Acquisition Manager at Syneos Health
“As a Talent Manager I am often asked to find interim resource quickly. MeasureMatch proved an invaluable, agile route to securing an expert professional who can otherwise be really tricky and very time-consuming to find.”

Frequently Asked Questions

Still not quite sure how it all works? Check out these clarifying questions.

What is MeasureMatch?

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MeasureMatch is a two-sided professional services marketplace platform that is designed to make it easier for companies to find and hire high-quality Experts (i.e. consultants and consultancies) who are especially skilled in the areas of data, analytics and technology to solve for marketing and customer experience (CX) business challenges and opportunities. Many of these Experts are independent practitioners, but many are also work in independent consultancies or other types of professional services organizations.

We carefully screen out FTEs looking for extra work on the side. MeasureMatch is not for "moonlighters".

Which services are available via MeasureMatch?

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Broadly, the services available from MeasureMatch Experts fall into three core areas of value: Data, Analytics & Technology, but with a purposeful orientation around addressing and advancing marketing and CX business opportunities.

You could further segment these services down to advisory and execution services. 

We're heavily focused on maintaining a global network of Experts with the skills and experience to execute, to do the work that needs to get done. Their services include systems implementations, configurations, integrations and troubleshooting. 

Using Marketing Technology as an example, because we are marketing and CX focused, Buyers might choose to use MeasureMatch to find an Expert who can support or lead the deployment of a system like Decibel Insight for customer experience analytics or Adobe’s Dynamic Tag Management system for enterprise-wide, multi-channel data collection or Marketo for marketing automation. 

You can imagine how many other marketing technology-related services might be sought after by any number of companies around the globe. The same goes for data and analytics services.

Essentially, it is up to MeasureMatch Buyers (i.e. the companies in need of professional services) to let us or MeasureMatch Experts know what they need and to lock that into a service contract via our platform.

What is the MeasureMatch story?

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Depending on how you #measure it, MeasureMatch is the product James Sandoval's ~10 year digital marketing services career and nearly 10 years of entrepreneurial adventures focused on marketing technology sales and data services. MeasureMatch really is the product of what he likes to call "entrepreneurial experiments" between November 2014 and March 2016 when, amongst other things, he attempted to roll up several analytics consultancies across Europe. The roll up didn't happen, but the experience was enlightening, inspiring and, importantly, it helped to shape what is now MeasureMatch.

Access a global network of 1,000+ amazing, vetted consultants & consultancies. On-demand.

In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.

Ready to get unbelievably agile?

Sign up and submit a project today.