Syneos Health boosted its digital analytics capabilities for an important client.


Syneos Health sourced an extra pair of expert hands for Adobe Analytics and related insight project work.

About Syneos Health

Syneos Health is a best-in-class consultancy of experts, supporting healthcare brands across the globe to transform their ideas into reality. The 13,000 strong organisation brings business strategy to science and scientific expertise to business across 70 countries; in partnership with some of the most innovative companies in the world.

The Requirements

Group European Talent Acquisition Manager Kayleigh McDonald needed an analytics specialist for the digital delivery team pronto. Specifically, she needed someone to create, implement and test Adobe Analytics for customer experience analytics and marketing campaign performance tracking. Client reporting was especially important to develop and advance.

The Process

Following a recommendation, Kayleigh applied for a MeasureMatch Client account and she submitted a Project brief, which was refined with bespoke support from the MeasureMatch team. The brief was then released to relevant experts (consultants and consultancies) across the MeasureMatch global network. Kayleigh received Expressions of Interest (EOIs or introductory pitches) from several digital analytics professionals within minutes. Within a week, and after a couple of discovery, scoping and pricing conversations, a consultant was selected to enter into a 3-month service agreement, and they got to work - all seamlessly via the MeasureMatch platform.

The Result

The engagement was so successful after the the initial three month period, Kayleigh extended the contract for another month. We take great pride in the way we screen and onboard consultants, consultancies, agencies and systems integrators in our service provider network. Only the most relevant are interviewed, and we screen out all FTEs looking for side project/side gig work. This rigorous process ensures that clients like Kayleigh have nothing less than an excellent MeasureMatch experience.

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

“As a Talent Manager I am often asked to find interim resource quickly. MeasureMatch proved an invaluable, agile route to securing an expert professional who can otherwise be really tricky and very time-consuming to find.”

Kayleigh McDonald, European Talent Acquisition Manager at Syneos Health