Read about how this sports sponsorship agency used a remote MeasureMatch Expert to deliver for a key client.


Customer data platform integration and visualisation skills can be hard to find. Not any more.

About the Client

The Client is a sports marketing business that provides digital sponsorship activation strategies to some of the largest brands and rights-holders in the sports and entertainment industry. They focus on bringing transparency and measurable return on investment to an industry that was in desperate need of accountability. Through a focus on data capture, profiling and targeted ‘right time, right message’ approach to communications have driven measurable results using content aligned to sporting partnerships to increase conversions.

The Requirements

The Client identified a need for a CDP integration and data visualisation expert to technically implement CDP platforms ensuring correct set-up and integration with data-capture forms and webpages developed for a key client's campaigns. The successful Expert was also needed to recommend new and innovative applications for the visualisation, productisation and application of the resulting data and be competent in troubleshooting any technical projects likely to impact campaign performance. In short the agency was looking for an Expert to work with existing development partners to ensure the production of best of breed client digital data solutions, working either remotely or onsite.

The Process

After swiftly receiving ten Expressions of Interest from within the MeasureMatch network, the Client chose to connect with Helen, an Expert from a UK based, independent, specialist data agency. Using MeasureMatch inplatform messaging, they proposed a team effort to work on the nominated project bringing a range of relevant systems and data skills and - with Client agreement - moved to contract; agreeing a three stage project with a remote working approach between the two organisations.

The Result

The Client was successfully MeasureMatched, with the contract agreed using the MeasureMatch platform completed in time and on budget. The contracted agency provided an experienced data analyst and programmer to perform the data review, in line with the client's timelines, for a defined period of two days, across a working week. The unique way MeasureMatch screens Experts - each consultant and consultancy is interviewed - provides the best possible opportunity for success between Client and Expert partner.

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

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