OptioPay found and hired a boutique consultancy out of Barcelona through MeasureMatch.How MeasureMatch Works
OptioPay is an online payment platform which increases payments by offering higher-value gift cards as a payment method.
OptioPay is an online payment platform operating within the highly sophisticated German marketplace. It has recently launched a new payment product as part of its portfolio; and was seeking up-weighted insight across key web analytics metrics of acquisition, activation and engagement.
Without the specific skillset available within the OptioPay team, the organisation’s Head of Business Intelligence turned to MeasureMatch to seek an experienced analytics professional to deliver the insight needed. Based in Berlin, Juliana is the owner of a boutique analytics consultancy with a strong focus on user-centric and data-driven methodologies. Within days of signing up to the MeasureMatch service, Juliana saw the OptioPay Project brief, submitted an Expression of Interest and, following a discovery and service enagement proposal process, which included a face-to-face meeting in Berlin, the two entered into a contract through the platform.
As an early MeasureMatch customer, OptioPay’s experience has helped refine the engagement process across both communications and payment processing. OptioPay and Juliana worked well together, with Juliana’s analytics expertise delivering much needed insight into the performance of OptioPay’s new product. Buyer and Expert have discussed further worth together in 2018 via the MeasureMatch platform.
Still not quite sure how it all works? Check out these clarifying questions.
MeasureMatch is a two-sided professional services marketplace platform that is designed to make it easier for companies to find and onboard high-quality Experts (i.e. independent consultants and consultancies) who are especially skilled in the areas of data management, analytics and related software systems to solve for marketing, commerce and customer experience (CX) business needs. Many of these professionals are independent practitioners (solo contractors), but many are also independent agencies and consultancies.
We carefully screen out FTEs looking for "side hustles". MeasureMatch's network of service providers is only made up of full-time independents or small/mid-sized agencies and consultancies.
Broadly, the services available from MeasureMatch Experts fall into three core areas of value: Technology, Data Management & Analytics, but with a purposeful orientation around addressing and advancing marketing, commerce and CX business needs.
You could further segment these services down to advisory and execution services.
We're heavily focused on maintaining a global network of Experts with the skills and experience to execute, to do the work that needs to get done. Their services include systems implementations, configurations, integrations and troubleshooting.
Using Marketing Technology as an example, because we are marketing, commerce and CX focused, Buyers might choose to use MeasureMatch to find an Expert who can support or lead the deployment of a system like Decibel Insight for customer experience analytics or Adobe’s Dynamic Tag Management system for enterprise-wide, multi-channel data collection or Marketo for marketing automation.
You can imagine how many other marketing technology-related services might be sought after by any number of companies around the globe. The same goes for data and analytics services.
Essentially, it is up to MeasureMatch Buyers (i.e. the companies in need of professional services) to let MeasureMatch Experts know what they need and to lock that into a service contract via the platform.
Depending on how you #measure it, MeasureMatch is the product James Sandoval's ~10 year digital marketing services career and nearly 10 years of entrepreneurial adventures focused on marketing technology sales and data services. MeasureMatch really is the product of what he likes to call "entrepreneurial experiments" between November 2014 and March 2016 when, amongst other things, he attempted to roll up several analytics consultancies across Europe. The roll up didn't happen, but the experience was enlightening, inspiring and, importantly, it helped to shape what is now MeasureMatch.
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