Read about how MeasureMatch helped this brand find an analytics expert to turn its online store into a conversion machine.


MURO is an award-winning play system starting to gain some real traction with customers. After a successful Kickstarter in 2017 they had gradually been growing and developing and were ready to take their business to the next level.

About MURO

MURO is the one and only modular busy board, helping to create amazing playing spaces for children that grow as quickly as they do and encourage the development of key skills through play.

The Requirements

The MURO team already had a top level understanding of Google Analytics and Hotjar but wanted to upgrade these skills and their deployment of the technologies through an audit of website and analytics streams, including GA configurations and coaching so the in-house team could run experiments and optimizations in-house, and ongoing consultancy on ad hoc basis.

The Process

Designer and Founder, Jeremy, submitted a detailed project brief to MeasureMatch, outlining the brand’s goals, marketing technology needs and project deliverables. Jeremy quickly received multiple expressions of interest from experienced service providers ready to get to work.

The Result

After opening conversations with a number of suitable service providers, Jeremy and MURO chose Gideon, an independent digital analytics consultant based in Bedford, UK. Gideon worked with MURO to audit and optimize their Shopify conversion analytics and reporting. Gideon also trained the MURO team for future success and received a five star review from a very happy client. Another successful MeasureMatch contract!

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

Gidi conducted an audit and a new analytics implementation for our Shopify store. He was quickly able to identify what I needed - even when I wasn't completely sure. The work was carried out promptly, with excellent communication throughout. Thanks for your help MeasureMatch!

Jeremy Bond, Designer & Founder