CASE STUDY

Read about how Mila used MeasureMatch to boost its customer experience measurement & optimization capabilities.

Mila quickly onboarded an amazing independent Google Analytics practitioner to get important #measure work done fast.

Contract
USD $1,200
Duration
1 week
Rating

About Mila

Mila is an award-winning consumer electronics services marketplace,  connecting consumers with a network of tech-savvy people to help them with specific information and communication technology challenges.

The Requirements

Mila’s Online Marketing Manager Jean-Marie recognised that Mila needed to find a specialist consultant to evolve its website tracking and measurement by making recommendations for the best use of the Google Analytics suite of tools. Doing this would enable the digital marketing team to better understand the customer journeys the Mila website was seeing and adjust tactics to impact results, enriching its internal / business partner reporting and results.

The Solutions

Following a recommendation from an industry friend, Jean-Marie signed up for a MeasureMatch Buyer account and submitted a Project brief, which was refined with bespoke support from the MeasureMatch team. Distributed to relevant consultants across the MeasureMatch global network, Experts within reach of Berlin and well-versed in Google Analytics replied within hours to leave Expressions of Interest (pitches). After an interview process, a suitable Expert was selected to enter into a service agreement and get to work, all seamlessly through the MeasureMatch platform.

The Result

Mila were successfully MeasureMatched with Google Analytics Expert Maria-Lena for an intensive three day contract. MeasureMatch takes great pride in the way it screens Experts: each consultant and consultancy is interviewed, to ensure clients such as Jean-Marie are happy to both rebook and recommend the MeasureMatch service.

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

“MeasureMatch’s ability to quickly connect me with a Google Analytics Expert was a huge time-saver.”

Jean Marie, Online Marketing Manager