Read about how MeasureMatch helped this legal services platform improve its customer experience analytics.

The Client enables SMEs to have greater access to affordable, understandable legal services. Without affordable, understandable access businesses are often put off taking the prudent steps that will protect them and their assets in the future. This means that frequently avoidable legal mistakes are made which end up costing SMEs dearly later on. The Client’s technology and ethos puts the law within easy reach of all SMEs, delivering accessible, expert legal documents and advice at a price they can afford.

While the Client had set customer experience goals and had the appropriate GA data collection in place to understand these KPIs, no permanent team / member had the skills or bandwidth to deliver clear visibility, which was directly impacting marketing and ecommerce decision-making and affecting business level priorities.

The Client opened a Buyer account with MeasureMatch, posting a Project focused on hiring an expert to audit the current GA data collection, recommend and implement optimisations and deliver a dashboard within the application to enable ease of understanding. They also wisely requested an expert who could take the inhouse team through how to analyse the data collected and so ensure future data could be understood in more depth.