CASE STUDY

Read about how MeasureMatch helped Huggg evolve its marketing analytics

Huggg tapped into the MeasureMatch Human Cloud to quickly advance its data management, analytics and insight capabilities.

How MeasureMatch Works

About Huggg

Huggg, included on the Forbes "startups to watch in 2019" list, is a service based company enabling customers to send food and drink to friends in seconds using a mobile app. Tapping into the idea that "kindness is contagious", Huggg is scaling fast from its base in Bristol, UK.

The Challenges

In late 2018 founder and CEO Paul Wickers decided to fix the challenge that Huggg didn't yet have robust marketing and product tracking, analytics and dashboard setups to move forward with data accuracy and so better market to existing and potential customers.

The Solution

Paul created a MeasureMatch Client account and submitted a project brief, seeking a consultant or consultancy to take on the task of evolving Huggg's tracking and analytics capability. Following the receipt of 20 expressions of interest from relevant professionals within hours, Paul selected the cream of the crop for discovery, scoping & pricing conversations, received proposals and quickly booked a remote-working consultant, Justin, into a contract. Justin is an exceptionally skilled digital nomad currently operating out of Spain, as of the publication of this case study.

The Result

With 8 years experience working both as a full-time employee and consultant for numerous high tech startups, Justin proved to be a great fit for Huggg. Not only did Justin successfully provide Huggg advice on the correct tracking / analytics tools for their marketing and product conversion needs, he configured these tools to create dashboards for ongoing use and ensured integration with SDKs / APIs where necessary. With the project completed, Huggg and Justin have discussed further work together in 2019 via the MeasureMatch platform.

Paul Wickers, Founder & CEO
"The Measurematch service very quickly returned relevant and vetted matches that were a great fit with our requirements, and we can see a number of areas where we will use it again and again".

Frequently Asked Questions

Still not quite sure how it all works? Check out these clarifying questions.

What is MeasureMatch?

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MeasureMatch is a professional services marketplace for brands and agencies to get important systems and data work done faster. Our end-to-end platform provides business leaders globally with direct, seamless and flexible access to a highly-skilled, liquid and verified workforce of independent business applications engineers and related data management and datascience professionals. It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Which services are available on the MeasureMatch platform?

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MeasureMatch provides an end to end service to find and easily book independent consultants and consultancies to execute important sytems and data project work including, but not limited to: A/B testing, CRM, CRO, data cleaning, data science, data visualisation, identity resolution, machine learning, marketing automation, predictive analytics, social media analytics, tag management, UX analytics, web analytics.


The MeasureMatch global network of professionals, 2,000+ in 60+ countries, includes highly skilled and certfied service providers with proficiencies across more than 2,000 tools and systems including the Adobe stack, the Google suite of tools, AWS and Microsoft cloud solutions, DOMO, Power BI, Segment, Optimizely, Tableau and many more...

What is the MeasureMatch story?

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Founded by digital agency and technology veteran James Sandoval in 2016, MeasureMatch was developed to help businesses address the growing digital skills gap by providing direct, on-demand access to independent consultants and consultancies experienced in successfully delivering marketing technology projects.

Access a global network of 1,000+ amazing, vetted consultants & consultancies. On-demand.

In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.

Ready to get unbelievably agile?

Sign up and submit a project today.