Huggg substantialy advanced its marketing &product analytics capabilities.

Huggg tapped into the MeasureMatch Human Cloud to quickly advance its data management, analytics and insight capabilities.

USD $3,000
3 weeks

About Huggg

Huggg, included on the Forbes "startups to watch in 2019" list, is a service based company enabling customers to send food and drink to friends in seconds using a mobile app. Tapping into the idea that "kindness is contagious", Huggg is scaling fast from its base in Bristol, UK.

The Challenges

In late 2018 founder and CEO Paul Wickers decided to fix the challenge that Huggg didn't yet have robust marketing and product tracking, analytics and dashboard setups to move forward with data accuracy and so better market to existing and potential customers.

The Solution

Paul created a MeasureMatch Client account and submitted a project brief, seeking a consultant or consultancy to take on the task of evolving Huggg's tracking and analytics capability. Following the receipt of 20 expressions of interest from relevant professionals within hours, Paul selected the cream of the crop for discovery, scoping & pricing conversations, received proposals and quickly booked a remote-working consultant, Justin, into a contract. Justin is an exceptionally skilled digital nomad currently operating out of Spain, as of the publication of this case study.

The Result

With 8 years experience working both as a full-time employee and consultant for numerous high tech startups, Justin proved to be a great fit for Huggg. Not only did Justin successfully provide Huggg advice on the correct tracking / analytics tools for their marketing and product conversion needs, he configured these tools to create dashboards for ongoing use and ensured integration with SDKs / APIs where necessary. With the project completed, Huggg and Justin have discussed further work together in 2019 via the MeasureMatch platform.

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Frequently Asked Questions

Still not quite sure how it all works? Check out these clarifying questions.

Why book consultants or consultancies via MeasureMatch?

It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, or they are invited by particpating technology vendors, we're seeing greater than 95% of contracts rated 5 full starts by clients (as of 1 August 2021).

Whether it's Salesforce, Microsoft Dynamics, HubSpot, Intercom or Freshsales skills you're after - to name a few in our hottest category of services (CRM and marketing automation) - MeasureMatch has the skills and pros you need.

3,000+ skills across around 5,000 systems & data services professionals are accessible via the MeasureMatch marketplace and partner platform.

You'll have direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants, consultancies, agencies and even systems integrators - each armed with the skills to advance data collection, data engineering, data pipeline management, marketing analytics, marketing automation, personalization, programmatic media investment management and much more.

Which services can clients contract via the MeasureMatch marketplace platform?

The consultants, consultancies, agencies & SIs in our global network, approaching 4,000 in 60+ countries (as of early November 2020), execute important systems and data project work including, but not limited to: CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, CX analytics, web analytics and much much more.

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 3,000+ tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

What is the MeasureMatch backstory?

Founded by digital agency and technology veteran James Sandoval in 2016, MeasureMatch was developed to help businesses address growing digital & data skills gaps by providing direct, on-demand access to independent consultants and consultancies armed with the right skills to execute marketing, commerce and customer experience systems & data projects fast.

“Projects are vetted by MeasureMatch to ensure they are relevant and have budget. Pitching for work, communication and payment through the platform are all seamless”.
Sam E, Salesforce Consultancy Director
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Justin B, Analytics Consultancy Founder
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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

"The MeasureMatch service very quickly returned relevant and vetted matches that were a great fit with our requirements, and we can see a number of areas where we will use it again and again".

Paul Wickers, Founder & CEO