CASE STUDY

Read about how MeasureMatch provided an expert to analyse, clean-up and segment this gift retailer's customer database

One of the UK's leading and fastest growing gifts and gadget retail operators urgently needed an expert adept at data management to reconcile, de-dupe and segment 3 customer databases according to engorgement and purchase frequency metrics.

Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro
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About the Client

One of the UK’s leading and fastest growing operators in the gifts and gadgets industry. The company opened its first store in 2002 and can now be found in over 60 different locations around the country with an additional 30 pop-ups for Christmas, as well as online. The business has grown steadily, specialising in original gifts and gadgets that range from licensed products to personalised items and tech.

The Challenges

Following a high growth period, the client had multiple customer databases which needed reconciling, de-duping and segmented according to engorgement and purchase frequency to achieve the desired outcome of a clean, verified and organised customer database

The Solution

The client team turned to MeasureMatch to source and contract an experienced database management professional, working remotely, posting a Project Brief and quickly receiving a number of expressions of interest from experts available from within the MeasureMatch network of 3,000+ marketing technologists across 60+ countries.

The Result

Choosing to work with Susan W, an independent, hugely passionate about providing clients with accurate and meaningful data, the client provided the relevant data and were very happy with the fast turnaround of the result: “Really pleased with the work. Comprehensive, on time and Susan was very pleasant to work with”. Another client MeasureMatched!

Frequently Asked Questions

Still not quite sure how it all works? Check out these clarifying questions.

Why book consultants or consultancies via MeasureMatch?

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It's easy and incredibly fast to find and book a pro via the MeasureMatch marketplace platform. And, because we interview all service providers, we're at a 100% contract success rate. Clients are happy and many are re-booking or extending contracts.

Whether it's Adobe Analytics, FullStory, Salesforce's Datorama, Segment, Snowplow, Looker, Tableau and many other products, MeasureMatch has the skills.

Our end-to-end platform provides clients with direct, seamless and flexible access to a highly-skilled, verified workforce of independent consultants and consultants armed with the skills to advance data collection, marketing analytics, business performance insight, personalization, programmatic media targeting and much more.

It's never been easier to find and book a consultant or consultancy to get important systems or data work done.

Which services can clients contract via the MeasureMatch marketplace platform?

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The independent consultants and consultancies in our global network, approaching 4,000 in 60+ countries (as of early July 2019), execute important systems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviors, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.


The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe Experience Cloud stack, the Google Marketing Platform and Google Cloud suite of tools, Segment, Mixpanel, Intercom, Hubspot, DOMO, Power BI, Tableau and 1,000s more.

What is the MeasureMatch backstory?

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Founded by digital agency and technology veteran James Sandoval in 2016, MeasureMatch was developed to help businesses address growing digital & data skills gaps by providing direct, on-demand access to independent consultants and consultancies armed with the right skills to execute marketing, commerce and customer experience systems & data projects fast.

Access a global network of 1,000+ amazing, vetted consultants & consultancies. On-demand.

In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.

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