A retail CEO booked a pro to analyze, clean-up and segment a customer database


One of the UK's leading and fastest growing gifts and gadget retail operators urgently needed a data management services partner to reconcile, de-dupe and segment 3 customer databases according to engorgement and purchase frequency metrics.

About the Client

One of the UK’s leading and fastest growing operators in the gifts and gadgets industry. The company opened its first store in 2002 and can now be found in over 60 different locations around the country with an additional 30 pop-ups for Christmas, as well as online. The business has grown steadily, specialising in original gifts and gadgets that range from licensed products to personalised items and tech.

The Requirements

Following a high growth period, the client had multiple customer databases which needed reconciling, de-duping and segmented according to engorgement and purchase frequency to achieve the desired outcome of a clean, verified and organised customer database

The Process

The client team turned to MeasureMatch to source and contract an experienced database management professional, working remotely, posting a Project Brief and quickly receiving a number of expressions of interest from experts available from within the MeasureMatch network of 3,000+ marketing technologists across 60+ countries.

The Result

Choosing to work with Susan W, an independent, hugely passionate about providing clients with accurate and meaningful data, the client provided the relevant data and were very happy with the fast turnaround of the result: “Really pleased with the work. Comprehensive, on time and Susan was very pleasant to work with”. Another client MeasureMatched!

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro