One of the UK's leading and fastest growing gifts and gadget retail operators urgently needed a data management services partner to reconcile, de-dupe and segment 3 customer databases according to engorgement and purchase frequency metrics.
One of the UK’s leading and fastest growing operators in the gifts and gadgets industry. The company opened its first store in 2002 and can now be found in over 60 different locations around the country with an additional 30 pop-ups for Christmas, as well as online. The business has grown steadily, specialising in original gifts and gadgets that range from licensed products to personalised items and tech.
Following a high growth period, the client had multiple customer databases which needed reconciling, de-duping and segmented according to engorgement and purchase frequency to achieve the desired outcome of a clean, verified and organised customer database
The client team turned to MeasureMatch to source and contract an experienced database management professional, working remotely, posting a Project Brief and quickly receiving a number of expressions of interest from experts available from within the MeasureMatch network of 3,000+ marketing technologists across 60+ countries.
Choosing to work with Susan W, an independent, hugely passionate about providing clients with accurate and meaningful data, the client provided the relevant data and were very happy with the fast turnaround of the result: “Really pleased with the work. Comprehensive, on time and Susan was very pleasant to work with”. Another client MeasureMatched!
In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.
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Founded by digital agency and technology veteran James Sandoval in 2016, MeasureMatch was developed to help businesses address growing digital & data skills gaps by providing direct, on-demand access to independent consultants and consultancies armed with the right skills to execute marketing, commerce and customer experience systems & data projects fast.
