This digital solutions agency tapped into the MeasureMatch marketplace for exceptional analytics skills.


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About the client

On paper, this client is a ‘digital’ agency. The agency's leadership knows that creating connections throughout the customer experience is vitally important to deliver true business transformation - with the customer at the heart of every effort. Creating human advantage is the agency's purpose.

The Requirements

Demand for data intelligence skills for a wide range of clients swelled to an all time high. As such, the agency needed an extra pair of capable analytics hands to support their data intelligence teams across a number of client accounts.

The Process

The agency's Head of Data Intelligence turned to the MeasureMatch professional services marketplace and submitted a project brief, describing his specific needs. Within hours of the project's release to the MeasureMatch network of independent systems & data professionals, they received multiple expressions of interest. Within 10 days, the client settled on a contract with Rich F, an independent consultant. The engagement with Rich was a hybrid of both on-site and remote work.

The Result

Rich, an experienced digital analytics professional, provided value across a variety of analytics requirements and deliverables including customer journey analysis, content value modelling and dashboard creation. Tools used included Usabilla, SessionCam, Contentsquare and Hotjar. Rich's work was so well regarded that his contract was extended. All possible via the MeasureMatch professional services marketplace platform.

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro