CASE STUDY

Ready about how Havas Media's DBi team benefited from the MeasureMatch service to solve for tech & data resource needs

Adobe Analytics & CRO skills can indeed be hard to find. Not any more.

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About DBi

DBi, Havas Media Group’s data division, is an award winning consultancy. Their marketing and technology experts work with digital analytics systems and other marketing tools to enable better decision making. DBi is a global digital analytics and marketing technology consultancy, partnering with companies like Adobe, Oracle, Google and many more.

The Challenges

DBi identified a need for an Adobe Analytics expert to help optimize conversion rates across several local market websites for a global brand. The initial project brief called for 8 days of work across a calendar month with a high likelihood to “extend beyond for a number of months”, working either remotely or onsite.

The Solution

Following a recommendation, DBi’s Managing Director, Mark Pybus, signed up for a MeasureMatch Buyer account and submitted a project brief, which was refined with bespoke support from the MeasureMatch team. The brief was then distributed to relevant consultants across the MeasureMatch global network. Within hours, several Expressions of Interest (i.e. pitches) were submitted by MeasureMatch Experts and, after a few interviews, an Adobe Analytics expert with a decade of experience was selected to enter into a service agreement and get to work. All seamlessly via the MeasureMatch platform.

The Result

Mark was successfully MeasureMatched! So much so, that the service contract was extended- twice! The MeasureMatch team takes great pride in the way it screens Experts: each consultant and consultancy is interviewed, so we can ensure clients like Mark are well taken care of and happy to recommend our service as it was recommended to him.

Mark Pybus, Head of DBi
“Using MeasureMatch was a great way to find and quickly onboard a fantastic and uniquely hybrid digital analytics/CRO specialist. Augmenting the value and speed of my team to execute important client work was surprisingly easy.”

Frequently Asked Questions

Still not quite sure how it all works? Check out these clarifying questions.

What is MeasureMatch?

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MeasureMatch is a two-sided professional services marketplace platform that is designed to make it easier for companies to find and hire high-quality Experts (i.e. consultants and consultancies) who are especially skilled in the areas of data, analytics and technology to solve for marketing and customer experience (CX) business challenges and opportunities. Many of these Experts are independent practitioners, but many are also work in independent consultancies or other types of professional services organizations.

We carefully screen out FTEs looking for extra work on the side. MeasureMatch is not for "moonlighters".

Which services are available via MeasureMatch?

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Broadly, the services available from MeasureMatch Experts fall into three core areas of value: Data, Analytics & Technology, but with a purposeful orientation around addressing and advancing marketing and CX business opportunities.

You could further segment these services down to advisory and execution services. 

We're heavily focused on maintaining a global network of Experts with the skills and experience to execute, to do the work that needs to get done. Their services include systems implementations, configurations, integrations and troubleshooting. 

Using Marketing Technology as an example, because we are marketing and CX focused, Buyers might choose to use MeasureMatch to find an Expert who can support or lead the deployment of a system like Decibel Insight for customer experience analytics or Adobe’s Dynamic Tag Management system for enterprise-wide, multi-channel data collection or Marketo for marketing automation. 

You can imagine how many other marketing technology-related services might be sought after by any number of companies around the globe. The same goes for data and analytics services.

Essentially, it is up to MeasureMatch Buyers (i.e. the companies in need of professional services) to let us or MeasureMatch Experts know what they need and to lock that into a service contract via our platform.

What is the MeasureMatch story?

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Depending on how you #measure it, MeasureMatch is the product James Sandoval's ~10 year digital marketing services career and nearly 10 years of entrepreneurial adventures focused on marketing technology sales and data services. MeasureMatch really is the product of what he likes to call "entrepreneurial experiments" between November 2014 and March 2016 when, amongst other things, he attempted to roll up several analytics consultancies across Europe. The roll up didn't happen, but the experience was enlightening, inspiring and, importantly, it helped to shape what is now MeasureMatch.

Access a global network of 1,000+ amazing, vetted consultants & consultancies. On-demand.

In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.

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