A Singapore-based independent consultant was engaged to develop a SaaS platform commercial model and go-to-market strategy.
The client is a NYC-based brand strategy and design practice that believes deeper understanding creates better solutions. Their work is grounded in a methodology that considers diverse perspectives to drive meaningful change.
Looking to launch a new product, the client required a consultant to help build out a commercial playbook and go to market strategy to include designing a SaaS pricing model relevant to the platform, target market and user group, fine tune the selected pricing structure and build out a pricing strategy based on repeatable business and recurring revenue expectations.
Turning to MeasureMatch, the client submitted a project brief describing its business requirements and project deliverables, along with a ballpark budget. 12 relevant consultants and consultancies were considered for the brief, of which James, a Singapore-based digital platforms & data consultant, was selected following rigorous discovery, scoping and pricing conversations.
A 20+ year industry leader with global commercial, strategy and execution experience for agencies, global brands and SaaS businesses, James was able to work closely with the client over the project's duration to meet and exceed expectations, eliciting a five star rating and a glowing review.
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