Read about how MeasureMatch helped Bounty deliver opportunities to monetize data through trend analysis & insight.


This client needed a Microsoft Power BI specialist to aid data visualizations for its parenting club, as part of a new, company wide initiative to bring data to the fore of the organization.

About Bounty

Bounty is a promotions company, pregnancy and parenting club.The company provides a range of informational material, product samples and access to an internet forum. The pregnancy club gives advice in the areas of pregnancy, baby names and baby products. Bounty’s parenting club offers information, support and products for families from the pre-birth to the pre-school period.

The Requirements

Driven by a company-wide goal to bring data front and centre, to enable better data-driven decision-making and ultimately create more opportunities to moneties the brand and it;s products, Bounty implemented Microsoft Power BI. In order to maximise the value from using this tool, the brand wanted the opportunity to work alongside a professional who could help max tool deployment through advice on what the best Power BI plans would be, support in building dashboards and guide and transfer knowledge/skills to their junior Power BI developer.

The Process

Head of Implementation & Delivery at Bounty connected with MeasureMatch, posted a Project Brief and quickly received a number of expressions of interest from Power BI experts from within the MeasureMatch network of 3,000+ marketing technologists across 60+ countries. Choosing to work with a specialist agency based in Bristol, UK, already with Power BI client projects under their belt, Bounty agreed a short contract with the service provider agency.

The Result

Helen T, the agency lead, and her team worked closely with Bounty over a short period to ensure Power BI was set up to analyse data with the aim of identifying meaningful insight and trends, created data tools delivering clear understanding of email / sales tool performance, recommended a program of data analytics / visualization work and ultimately helped Bounty find new opportunities to monetise their products, based on data. A happy client, Bounty now has the internal knowhow to continue their PowerBI journey, thanks to MeasureMatch.

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

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