Read how a fast-growing fitness & wellness app advanced its Segment data collection via MeasureMatch


This health and fitness business nabbed a deeply experienced pro to audit and advance its Segment implementation.

About Body Love Group

Body Love Group has developed the highly rated Fit Body with Anna Victoria app for Android and iOS platforms. Through the Fit Body app, Body Love Group is passionate about helping women become their best selves through fueling, nourishing and challenging their bodies. Their fitness app combines workouts, meal plans, guidance, and all the tools needed to live a physically, mentally and emotionally healthy life.

The Requirements

Body Love Group’s goal was to ensure they put in place an optimal data collection framework to measure the performance of paid advertising and more. The core MeasureMatch service contract deliverables included an audit of the current Segment implementation, a recommendation of configurations to advance data collection, and the execution of agreed recommendations (i.e. to do the actual configuration work). Importantly, Body Love Group didn’t have existing, trusted routes to get this work done - until it found and benefited from the MeasureMatch service.

The Process

Turning to MeasureMatch, CFO and Co-Founder Luca Ferretti submitted a brief description of his requirements which was swiftly responded to by relevant service providers from across the MeasureMatch network. After a number of discovery, scoping and pricing discussions with a selected experts, Luca chose to work with an exceptionally excellent solopreneur, Justin B, a remote-working analytics pro with a number of 5 star contracts already under his belt.

The Result

Of the engagement, Luca commented, “Justin has great communication skills and he was able to pinpoint all the issues in our integration and provide an effective solution in a very short time. 5 stars!” Justin has since gone on to lock in a retainer with for a minimum of 3 month period, exploring potential growth opportunities, beginning to test paid advertising and closely monitoring ROI. All seamlessly delivered through the MeasureMatch platform!

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Stephanie Bales is the head of e-commerce at Kano and used MeasureMatch to hire a Google Tag Manager Pro

We were in need of someone highly skilled in Segment so we turned to MeasureMatch. We were quickly presented with multiple candidates and were able to get going on our project immediately. We are extremely happy with the service MeasureMatch provided and we would highly recommend them to anyone looking for specialized consultants.

Luca Ferretti, CFO and Co-Founder