Not sure how MeasureMatch works? Check out these clarifying questions.
MeasureMatch is a two-sided professional services marketplace platform that is designed to make it easier for companies to find and hire high-quality Experts (i.e. consultants and consultancies) who are especially skilled in the areas of data, analytics and technology to solve for marketing and customer experience (CX) business challenges and opportunities. Many of these Experts are independent practitioners, but many are also work in independent consultancies or other types of professional services organizations.
We carefully screen out FTEs looking for extra work on the side. MeasureMatch is not for "moonlighters".
Broadly, the services available from MeasureMatch Experts fall into three core areas of value: Data, Analytics & Technology, but with a purposeful orientation around addressing and advancing marketing, commerce and CX business needs.
You could further segment these services down to advisory and execution services.
We're heavily focused on maintaining a global network of Experts with the skills and experience to execute, to do the work that needs to get done. Their services include systems implementations, configurations, integrations and troubleshooting.
Using Marketing Technology as an example, because we are marketing, commerce and CX focused, Buyers might choose to use MeasureMatch to find an Expert who can support or lead the deployment of a system like Decibel Insight for customer experience analytics or Adobe’s Dynamic Tag Management system for enterprise-wide, multi-channel data collection or Marketo for marketing automation.
You can imagine how many other marketing technology-related services might be sought after by any number of companies around the globe. The same goes for data and analytics services.
Essentially, it is up to MeasureMatch Buyers (i.e. the companies in need of professional services) to let MeasureMatch Experts know what they need and to lock that into a service contract via the platform.
Depending on how you #measure it, MeasureMatch is the product James Sandoval's ~10 year digital marketing services career and nearly 10 years of entrepreneurial adventures focused on marketing technology sales and data services. MeasureMatch really is the product of what he likes to call "entrepreneurial experiments" between November 2014 and March 2016 when, amongst other things, he attempted to roll up several analytics consultancies across Europe. The roll up didn't happen, but the experience was enlightening, inspiring and, importantly, it helped to shape what is now MeasureMatch.
“Using MeasureMatch was a great way to find and quickly onboard a fantastic hybrid digital analytics/CRO specialist. Augmenting the value and speed of my team, to execute important client work, was surprisingly easy.”
Mark is a fan.
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