Story Arc created and continues to pioneer deep insights, a method of microtargeting. We leverage our vertically integrated system of data collection and modeling to convert data warehouses into nuanced understandings of individuals. This work has recently been applied to government-level projects, namely informing the fundraising and advertising efforts of political campaigns on federal, state, and local levels of government. We have helped Bristol, England become a smart city by utilizing a network of air monitors and decades of data to substantively improve air quality. We are furthermore excited to begin using statistical analysis to help congresspersons and members of parliament better vote in line with their goals and values and those of their constituents.