Emma H

Consultancy

•

London, UK

Emma runs her own web analytics consultancy, Per4mance Insight, and is also Head of Analytics at WSports, an early stage start-up creating a digital media platform to promote women’s sport. Emma’s been in digital marketing since 2000 and has worked with both agencies and clients across a wide range of industry sectors. Her main focus is to help clients marry a good understanding of their customers’ behaviour with maximising revenue through data. She understands the crucial role analytics plays in the commercial decisions businesses of all sizes have to make. Clients have included British Airways, Newsflare and Webcredible.

Emma

is available on-demand

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Service Packages

Online User Journey Behaviour

Whether your website is e-commerce or lead generation it is important to understand how existing and potential customers are finding their way through the path to conversion. This helps pinpoint any problem -..

Web Analytics, Conversion Rate Optimization, User Behaviour

Guide Budget:

$3,700

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Solutions & Advisory Skills

SQL

Web Analytics

Marketing Analytics

Customer Behaviour Measurement

Data Analysis

Tools & Technology Expertise

Google Analytics

Google Tag Manager

Tableau

Adobe Analytics

Salesforce

Education

Microsoft SQL

Udemy

Feb 2017

James Sandoval

MeasureMatch CEO

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MeasureMatch is a professional services marketplace for brands and agencies to get important systems and data work done faster. Our end-to-end platform provides business leaders globally with direct, seamless and flexible access to a highly-skilled, liquid and verified workforce of independent business applications engineers and related data management and data science professionals.

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The independent consultants and consultancies in our global network, around 3,000 in 60+ countries (as of early May 2019), execute important sytems and data project work including, but not limited to: A/B testing, CRM systems deployments and revamps, CRO, data cleaning, marketing performance reporting, identity resolution setup, machine learning for predicting and optimizing customer behaviours, marketing automation systems implementations, social media analytics, tag management, UX analytics, web analytics and much more.

The MeasureMatch global network of professionals is highly skilled, many are certified service providers with proficiencies across more than 2,000 tools and products including the Adobe stack, the Google suite of tools, AWS and Microsoft cloud solutions, DOMO, Power BI, Segment, Optimizely, Tableau and many more.

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Founded by digital agency and technology veteran James Sandoval in 2016, MeasureMatch was developed to help businesses address the growing digital skills gap by providing direct, on-demand access to independent consultants and consultancies armed with the right skills to execute marketing, commerce and customer experience systems & data projects fast.