Making it simple for independents to convert conversations into client business.How MeasureMatch Works
I am passionate about empowering teams and individuals to become truly data-driven. With a strong background in online marketing I have helped 30+ companies and solopreneurs use data for smarter decision-making and insight-driven optimization. Besides data I’m excited about productivity hacks, agile processes and design thinking.
As a self-described analytics freak on the quest for insights, I am passionate about empowering teams and individuals to become truly data-driven: working with growth focused companies who know they need to use data better, but don’t have the skills to understand how, is my forte. I’m good at recognising opportunities with clients, but – as with every consultant – focusing on those conversations most likely to convert into business is a tough job!
MeasureMatch connects clients who have already identified marketing technology challenges, ring-fenced budget and created project briefs with consultants like me who specialise in one particular aspect of #martech. After registering on MeasureMatch I was able to view current client projects and register my interest for those relevant to my area of expertise and my Berlin location. After pitching for a project posted by a MeasureMatch client, I was linked directly with the decision-maker, had valuable conversations which provided me with more depth and was successful in gaining the work.
I was successfully MeasureMatched with Mila, an award winning new business based in Germany for an intensive three day contract evolving its website tracking and measurement by making recommendations for best use of the Google Analytics suite of tools, to enable the digital marketing team to adjust tactics to impact results. MeasureMatch helped me find high value, relevant work, and get paid, from a client ideally positioned to benefit from my particular skills.
Still not quite sure how it all works? Check out these clarifying questions.
MeasureMatch is a two-sided professional services marketplace platform that is designed to make it easier for companies to find and onboard high-quality Experts (i.e. independent consultants and consultancies) who are especially skilled in the areas of data management, analytics and related software systems to solve for marketing, commerce and customer experience (CX) business needs. Many of these professionals are independent practitioners (solo contractors), but many are also independent agencies and consultancies.
We carefully screen out FTEs looking for "side hustles". MeasureMatch's network of service providers is only made up of full-time independents or small/mid-sized agencies and consultancies.
Broadly, the services available from MeasureMatch Experts fall into three core areas of value: Technology, Data Management & Analytics, but with a purposeful orientation around addressing and advancing marketing, commerce and CX business needs.
You could further segment these services down to advisory and execution services.
We're heavily focused on maintaining a global network of Experts with the skills and experience to execute, to do the work that needs to get done. Their services include systems implementations, configurations, integrations and troubleshooting.
Using Marketing Technology as an example, because we are marketing, commerce and CX focused, Buyers might choose to use MeasureMatch to find an Expert who can support or lead the deployment of a system like Decibel Insight for customer experience analytics or Adobe’s Dynamic Tag Management system for enterprise-wide, multi-channel data collection or Marketo for marketing automation.
You can imagine how many other marketing technology-related services might be sought after by any number of companies around the globe. The same goes for data and analytics services.
Essentially, it is up to MeasureMatch Buyers (i.e. the companies in need of professional services) to let MeasureMatch Experts know what they need and to lock that into a service contract via the platform.
Depending on how you #measure it, MeasureMatch is the product James Sandoval's ~10 year digital marketing services career and nearly 10 years of entrepreneurial adventures focused on marketing technology sales and data services. MeasureMatch really is the product of what he likes to call "entrepreneurial experiments" between November 2014 and March 2016 when, amongst other things, he attempted to roll up several analytics consultancies across Europe. The roll up didn't happen, but the experience was enlightening, inspiring and, importantly, it helped to shape what is now MeasureMatch.
In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.
Sign up and submit a project today.