Lawbite tapped into the MeasureMatch network to find expertise to handle their customer tracking and data collection needs
Lawbite enables SMEs to have greater access to affordable, understandable legal services. Without affordable, understandable access businesses are often put off taking the prudent steps that will protect them and their assets in the future. This means that frequently avoidable legal mistakes are made which end up costing SMEs dearly later on. LawBite’s technology and ethos puts the law within easy reach of all SMEs, delivering accessible, expert legal documents and advice at a price they can afford.
While Lawbite had set customer experience goals and had the appropriate GA data collection in place to understand these KPIs, no permanent team / member had the skills or bandwidth to deliver clear visibility, which was directly impacting marketing and ecommerce decision-making and affecting business level priorities.
Lawbite Head of Marketing & Partnerships Sara De Velasco Perez opened up a Buyer account with MeasureMatch, posting a Project focused on hiring an expert to audit the current GA data collection, recommend and implement optimisations and deliver a dashboard within the application to enable ease of understanding. Sara also wisely requested an expert who could take the Lawbite team through how to analyse the data collected and so ensure future data could be understood in more depth.
After 20 Expressions of Interest from MeasureMatch Experts, Sara offered an agreement for the project to Timo D, an independent “hands on” data and analytics consultant with over a decade’s relevant experience. Working remotely from Berlin, Timo completed the audit, recommended optimisations and created a simplified GA dashboard which he then trained the Lawbite team to use. A perfect example of how MeasureMatch helped yet another company make sense of their ever-growing marketing data to be more effective intheir customer experience decision-making!
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