CASE STUDY

Driving business pipeline for digital analytics & CRO consultancy

MeasureMatch helps consultancies find valuable clients more easily.

How MeasureMatch Works

About Gareth W

The specialist consultancy creates exceptional digital marketing technology experiences using systems thinking, deep human insight and incredible technology that helps business thrive in our connected world across the pillars of strategy, ux and design; and technology.

The Challenges

As founder of a newly created analytics and CRO consultancy, my biggest barrier in gaining client work is relevancy and timing; while reaching out to a potential client is relatively straightforward, often they are not hot prospects. The result is either no response, or a pleasant and interesting conversation, but no work. The process of gaining clients, while essential, can be a time-consuming process. As someone in the early stages of their consultancy career, ensuring productivity is heavily weighted towards paid work is critical.

The Solution

MeasureMatch connects clients who have already identified marketing technology challenges, ringfenced budget and created project briefs with consultants like me who specialise in this marketplace. After registering on their platform I was able to view current client projects and pitch my services for those relevant to my consultancy’s areas of expertise. This meant I had no need to invest time pursuing opportunities unlikely to convert into clients. After registering my interest in a project posted by a MeasureMatch client, I was linked directly with the decision-maker and was successful in gaining the work; while the amount of time I invested was relatively small.

The Result

I have enjoyed a successful relationship with the client I was MeasureMatched with: several extensions beyond the initial engagement have driven significant revenue at this key time for my business. Because Measurematch only acts as an agent and does not involve itself with the client/consultant relationship, it enables me to have a direct client relationship, which both benefits the client and has a positive impact on my business growth.

Gareth W, MeasureMatch Expert
“MeasureMatch has been instrumental in enabling me to find new clients looking for digital analytics expertise quickly and efficiently.”

Frequently Asked Questions

Still not quite sure how it all works? Check out these clarifying questions.

What is MeasureMatch?

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MeasureMatch is a two-sided professional services marketplace platform that is designed to make it easier for companies to find and onboard high-quality Experts (i.e. independent consultants and consultancies) who are especially skilled in the areas of data management, analytics and related software systems to solve for marketing, commerce and customer experience (CX) business needs. Many of these professionals are independent practitioners (solo contractors), but many are also independent agencies and consultancies.

We carefully screen out FTEs looking for "side hustles". MeasureMatch's network of service providers is only made up of full-time independents or small/mid-sized agencies and consultancies.

Which services are available via MeasureMatch?

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Broadly, the services available from MeasureMatch Experts fall into three core areas of value: Technology, Data Management & Analytics, but with a purposeful orientation around addressing and advancing marketing, commerce and CX business needs.

You could further segment these services down to advisory and execution services. 

We're heavily focused on maintaining a global network of Experts with the skills and experience to execute, to do the work that needs to get done. Their services include systems implementations, configurations, integrations and troubleshooting. 

Using Marketing Technology as an example, because we are marketing, commerce and CX focused, Buyers might choose to use MeasureMatch to find an Expert who can support or lead the deployment of a system like Decibel Insight for customer experience analytics or Adobe’s Dynamic Tag Management system for enterprise-wide, multi-channel data collection or Marketo for marketing automation. 

You can imagine how many other marketing technology-related services might be sought after by any number of companies around the globe. The same goes for data and analytics services.

Essentially, it is up to MeasureMatch Buyers (i.e. the companies in need of professional services) to let MeasureMatch Experts know what they need and to lock that into a service contract via the platform.

What is the MeasureMatch story?

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Depending on how you #measure it, MeasureMatch is the product James Sandoval's ~10 year digital marketing services career and nearly 10 years of entrepreneurial adventures focused on marketing technology sales and data services. MeasureMatch really is the product of what he likes to call "entrepreneurial experiments" between November 2014 and March 2016 when, amongst other things, he attempted to roll up several analytics consultancies across Europe. The roll up didn't happen, but the experience was enlightening, inspiring and, importantly, it helped to shape what is now MeasureMatch.

Access a global network of 1,000+ amazing, vetted consultants & consultancies. On-demand.

In over 30 countries around the globe (and growing), it's never been easier to find and add an invaluable practitioner to your team to execute important project work.

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