After 10 intense years in digital marketing agencies in Seattle and London, plus another 6 years building marketing technology and analytics ventures, MeasureMatch's Founder & CEO, James Sandoval, realized there must be a better way for business leaders to more easily and more quickly advance their uses of SaaS and enterprise software systems, and to create more and better value from the mountains of data these systems collect.
Amazingly, a couple of industry friends also thought a marketplace was a good idea and they offered to give James a tranche of funding to start building.
Together with a software development agency partner, we started to build a Minimum Viable Product. The initial focus was to solve for marketing technology and related analytics business requirements, but we had our eyes squarely set on much bigger opportunities.
Nearly 1.5 years from when we started platform development we started to see clients sign up, submit their services requirements, open discovery conversations with service providers and, magic, enter into contracts.
Our first client was a Head of Ecommerce and she was amazing. Not only was her experience an excellent one, she was so excited about what we were building that she gave us heaps of product feedback and ideas for improvement. This happens regularly today, too.
From the very beginning we knew that software vendors had a role to play, and value to add, in our buyer/seller transactional marketplace platform. So, we introduced a set of tools, the Partner Exchange, (formerly called Partner Hubs), for software organizations to grow and deepen customer success through verified service provider partners i.e. agencies, consultancies, systems integrators and independent consultants.
The Partner Exchange is core to the value derived by business leaders in need of systems & data services to compete more effectively, by agencies and consultancies hungry to demonstrate their capabilities and for growth, and by other organizations that also need to lean into good partners for growth. Each relationship fuels vibrant growth and customer success inside and outside of the MeasureMatch platform.
Numbers like these tell us that we can be a trusted partner to get important, potentially game-changing work done. We're aiming to serve the first $1+ million project within 18 months, or sooner.
Business leaders need a trusted, easy-to-use platform to buy and sell systems & data professional services. Our commitment is to build it beautifully and serve each customer with extraordinary care.
We are nothing without people building the MeasureMatch marketplace, the people adopting it to advance business capabilities, the people logging in to source revenue opportunities and the people turning to the platform to deepen go-to-market partnerships. Every person helps us to do and to be better. In turn, we hope to be of outsized value to each person we serve.
We believe old ideas can become new ones in different contexts, and new ideas can come from anywhere, at any time and from anyone. Ideas just need exposure, oxygen and engagement. We are big on ideas and encourage all team members, customers, partners and investors to share them - raw, refined, good, bad or ugly.
We take very seriously the responsibility to create value for three groups of customers. We strive to be purposeful, considerate and precise as we execute for excellence. We also require and demand the same from each of our customers, and so we're committed to building a platform that maximizes excellence in and from each customer's experience.
We fully believe in the value of service. We will always lean toward generously serving our customers so they can achieve and exceed their business goals, their partnerships needs, their revenue targets and more. The old adage "Your success is our success", for us, is deeply meaningful and foundationally the product of amazing service.
We are lucky to have three groups of customers in our marketplace platform, which provides us with unique insights into what works and what doesn't. These insights will always drive us toward greater accountability - in our business decisions, for our investors, and in the service of each of our customers.
Our team has worked together across borders and time zones from day one. Amazingly, we've found that business leaders are happily booking service providers across borders, too, and, in some cases, spanning several time zones. Culturally, geographically, philosophically, we operate and create economic opportunity without borders.
Global CTO WPP + formerly CTO/CEO, Wunderman & Co-Founder, Acceleration
Founding Investor & Advisor
Founder, MeasureCaps + formerly The Coca Cola Company and McKinsey & Company
President, International, CvE + formerly Group CEO, Havas Media Group
Founder & CEO Projectline Services & Yesler + formerly Microsoft and aQuantive
Founding Investor & Advisor
European GM for The Media Trust
Co-CEO Amnet US, Dentsu Aegis Network + formerly Accordant Media and aQuantive
Investor in Residence at Allen Institute for Artificial Intelligence + Ascend.vc
VP of Product at Code Climate + formerly Annalect, Microsoft and aQuantive
Director,Strategy & Operations, Google,UK & I + formerly Accenture
The great resignation. The great reshuffle. The growing restlessness. Call it what you like, seismic workplace change is under way, and much of it is driven by highly skilled workforces across the globe.
It's time for an evolutionary step change. The kind of change that creates new paths leading to heaps of new potential and opportunity for all MeasureMatch marketplace customers.
We're excited to announce the integrations of two new payment processing partners - Payoneer and Stripe.
Book a pro today.