After 10 intense years in digital marketing agencies in Seattle and London, plus another 6 years building marketing technology and analytics ventures, MeasureMatch's Founder & CEO, James Sandoval, realized there must be a better way for business leaders to more easily and more quickly advance their uses of SaaS and enterprise software systems, and to create more and better value from the mountains of data these systems collect.
Amazingly, a couple of industry friends also thought a transactional professional services marketplace was a good idea and they offered to give James a tranche of funding to start building.
Together with a software development agency partner, we started to build a Minimum Viable Product. The initial focus was to solve for marketing technology and related analytics business requirements, but we had our eyes squarely set on much bigger opportunities.
Nearly 1.5 years from when we started platform development we started to see clients sign up, submit their services requirements, open discovery conversations with service providers and, magically, enter into contracts.
Our first client was a Head of Ecommerce and she was amazing. Not only was her MeasurMatch marketplace experience excellent, she was so excited about what we were building that she gave us heaps of product feedback and ideas for improvement. This happens regularly today, too.
From the very beginning we knew that software vendors had a role to play, and value to add, in our buyer/seller transactional marketplace platform. So, we introduced a set of tools called the Partner Exchange (formerly called Partner Hubs), which is for SaaS & enterprise software organizations to grow and deepen customer success through verified service provider partners i.e. agencies, consultancies, systems integrators and independent consultants.
Numbers like these tell us that we can be a trusted partner to help get important and game-changing work done. We're looking forward to those first $1+ million projects!
Business leaders need trusted partners to advance both tactical and strategic digital capabilities. The MeasureMatch platform will be the way for large and small organizations globally to get that work done beautifully and fast. Join us.
We are nothing without people building the MeasureMatch marketplace, the people adopting it to advance business capabilities, the people logging in to source revenue opportunities and the people turning to the platform to deepen go-to-market partnerships.
Every person helps us to be and to do better. In turn, we're aiming to be of outsized value to each person and each team we serve.
We believe old ideas can become new ones in different contexts, and new ideas can come from anywhere, at any time and from anyone.
Ideas just need exposure, oxygen and engagement. We are big on ideas and encourage all team members, customers, partners and investors to share them - raw, refined, good, bad or ugly.
We take very seriously the responsibility to create value for three groups of customers. We strive to be purposeful, considerate and precise as we execute for excellence.
We also require and demand the same from each of our customers, and so we're committed to building a platform that maximizes excellence in and from each customer's experience.
We fully believe in the value of service. We will always lean toward generously serving our customers so they can achieve and exceed their business goals, their partnerships needs, their revenue targets and more.
The old adage "Your success is our success", for us, is deeply meaningful and foundationally the product of amazing service.
We are lucky to have three groups of customers in our marketplace platform, which provides us with unique insights into what works and what doesn't.
These insights will always drive us toward greater accountability - in our business decisions, for our investors, and in the service of each of our customers.
Our team has worked together across borders and time zones from day one. Amazingly, we've found that business leaders are happily booking service providers across borders, too, and, in some cases, spanning several time zones.
Culturally, geographically, philosophically, we operate and create economic opportunity without borders.
Global CTO WPP + formerly CTO/CEO, Wunderman & Co-Founder, Acceleration
Founding Investor & Advisor
Founder, MeasureCaps + formerly The Coca Cola Company and McKinsey & Company
President, International, CvE + formerly Group CEO, Havas Media Group
Founder & CEO Projectline Services & Yesler + formerly Microsoft and aQuantive
Founding Investor & Advisor
European GM for The Media Trust
Co-CEO Amnet US, Dentsu Aegis Network + formerly Accordant Media and aQuantive
Investor in Residence at Allen Institute for Artificial Intelligence + Ascend.vc
VP of Product at Code Climate + formerly Annalect, Microsoft and aQuantive
Director,Strategy & Operations, Google,UK & I + formerly Accenture
This is easily one of the biggest, game-changing and awesome platform development months so far.
We're excited to serve more clients and support more service providers through the MeasureMatch marketplace!
We're thrilled to announce new platform features to make the Partner Exchange experience even better.
Book a pro today.